By Sandy Dubay
Posted on July 20, 2021
Filed under: Content Creation, Digital Marketing, Social Media, Storytelling

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We’re Kicking Off a TikTok Challenge!

If you’re looking for an excuse to download the TikTok app, we’ve got it for you today!

Yesterday, Platinum PR posted our first TikTok video, and you don’t want to miss it. 🙂

Click here to watch me embarrassing myself.

Chances are, you’ve heard that TikTok is wildly popular among the Gen Z audience. You may have seen TikTok videos reposted on Instagram or Facebook – featuring anything from dance moves to a popular song, a funny voiceover of a celebrity, or a short, punchy video.

At first glance, TikTok might not look like a social media network you should bother paying attention to for your organization. However, if you’re looking to engage with a younger audience, think again… This is where they’re hanging out!

I’ve always enjoyed doing different “challenges” to try out something new. And so the Platinum PR team decided to experiment on TikTok!

Here are a few things to consider when launching a TikTok campaign:

  • Figure Out What Your Goals Are

  • Figure Out Who Your Audience Is

  • Decide Your Metrics

  • Figure Out Your Voice

Our goals for this challenge are simple… We want to test the platform for businesses, see what we can learn, and – we want to have some fun!

Some things we’re exploring are:

How could we use this platform and then funnel it to another platform?

How could this be appropriate for Economic Development,Travel, and Tourism?

How can we push our own creative edges through creating silly, fun videos? 🙂

For our challenge, we’ll be posting 10 videos over the next month and we’ll be sharing what we learn as we go along. Our first video went LIVE yesterday! So make sure you’re following us at @platinum_pr or here.

In the meantime, leave a comment below to share: what are your questions about TikTok or about how to make the best use of other social media platforms? I’d love to hear from you!

‘Til next time,
Sandy

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