At the rate at which technology is advancing, it can be overwhelming to try to keep up and learn new things.
In fact, when posed with the question, “Would you like to learn a new technology software for your email marketing?” Your immediate answer might be…
I can get the overwhelm! After all, maybe years ago, learning how to use an email marketing platform like MailChimp was a big stretch. Social media might have been overwhelming too, though now it’s more of second nature (even if staying consistent is still an ongoing effort).
It can be tempting to resist learning new technologies (after all, we’ve all got work to do).
But whether we like it or not, the world keeps changing, fast, and the fight for our audience’s attention in their inboxes is only getting more competitive.
The benefits of opening up to new email automation technologies is that they can streamline your efforts, save you time, and make your efforts more successful too.
Upgrading to a new system doesn’t have to be the totally scary experience of staring at a screen, not knowing what to do next.
Here are a couple of ways to make transitioning to an upleveled email automation system smooth and quickly productive:
1. Start with the strategy. Before attempting to take any action, know what email automation strategy is going to move you closer to your goals. What audiences do you want to focus on? What kind of value would increase engagement? What actions would you like to track? What information would be beneficial to learn about them?
This can be difficult to do alone, and can be creatively inspiring and clarifying to do with an outside consultant! We offer strategic consulting sessions to help you with this process. There may be amazing ways that email automation can make your communications more efficient and successful, and we’d love to brainstorm these with you.
2. Rather than learning a new technology on your own, you could work with a team that handles the tech side of automation for you.
We all need some hand-holding when learning something new – especially something as important as the email system we use to communicate with all of our contacts.
At Platinum PR, we can hold your hand through this process and handle the tech on the back-end while you enjoy the new benefits of an enhanced CRM and automated communications system.
We’re partnered with SharpSpring from Constant Contact to provide our clients with an upleveled marketing automation system.
SharpSpring is more than just an email marketing tool. It’s a comprehensive marketing automation platform that includes email marketing, CRM capabilities, lead tracking, behavior-based automation, landing pages, social media management, and more. It allows for behavior-based triggers, which can allow you to nurture leads in a more customized way.
As an industry partner with SharpSpring, we can bring clients aboard to their platform at a discounted rate, and get you started with our team of knowledgeable professionals who are familiar with the technology.
Set up a free 15-minute consultation with us to learn more here. We look forward to connecting!
Reimagining Places With You,
Sandy and the Platinum PR Team