Efficiency is key when it comes to implementing your email communication strategies and tasks – especially if your organization has a 1- or 3-person staff. With limited time and resources, it’s important to have technology that works for you. That said… Efficiency and systems are just as much of, if not more of, a necessity when you have a larger staff, too.
One of the best ways to be more efficient when it comes to communicating with prospects and developing relationships is through email automation.
Email automation involves using software to set up predefined actions that automatically send emails based on specific triggers or conditions. This helps you send the right messages to the right people at the right time, without having to manually send each email. This allows your communication to be more efficient and personalized at the same time.
Basically, instead of needing to handle every single email interaction…
You could experience the fulfillment of your email system getting more done for you!
It’s a great way to provide value to your prospects, develop relationships, and stay top-of-mind with people who have opted in to receiving content from you – without having to handle each interaction manually.
Not all email automation systems are the same. Some automation systems (like the one we use and help our clients to use, called SharpSpring) can help you do the following:
- Reduce time spent emailing contacts – You can add people to your email list and based on their actions when they read the email, their actions can trigger other communications from your email program.
- Track open rates – You can view a contact’s activity and find out what emails they’ve opened, what links they’ve clicked, and what PDF’s they’ve downloaded.
- Know which prospects are hot leads – Based on all the information you’ve tracked, you can figure out who is a hot lead.
- Offer automated communication through chatbots on your website – When someone is visiting your website, they can ask questions to the chatbot to find out more about your organization, what you offer, or how to work with you.
All of these capabilities make it easier to deliver a high level of customer service to your prospects. You can also create more customized individual follow-up emails, as you have more information to pull from and you know which prospects to focus your time and efforts on.
We’re excited to have partnered with SharpSpring from Constant Contact to provide our clients with an upleveled marketing automation system.
SharpSpring is more than just an email marketing tool. It’s a comprehensive marketing automation platform that includes email marketing, CRM capabilities, lead tracking, behavior-based automation, landing pages, social media management, and more. It allows for behavior-based triggers, which can allow you to nurture leads in a more customized way.
As an industry partner with SharpSpring, we can bring clients aboard to their platform at a discounted rate, and get you started with our team of knowledgeable professionals who are familiar with the technology.
To brainstorm how an upleveled email automation system could benefit your organization, set up a free 15-minute consultation with us here.
Reimagining Places With You,
Sandy and the Platinum PR Team