In the world of business, competition is everywhere. Numerous companies try to reach and be chosen by the same customer base. However, instead of spending copious amounts of time, money and effort attempting to beat the competition, there are some businesses that take another approach. These businesses form strategic partnerships with other companies. A strategic partnership or business alliance allows two or more businesses to combine their principle capabilities in order to benefit each other. It allows for complementation, not competition. Each business is able to maximize their strengths and minimize their weaknesses. It allows you (and them) to expand customer bases, access other businesses (such as suppliers), and even expand into new markets. It has financial benefits. Partnerships can lead to instant competitive advantages, and possibly larger partnerships in the future. They are an approach that should be most definitely be considered when running a business.
Here at Platinum PR we are so fortunate to have great partners. We work with graphic designers, printers, photographers, freelance writers and videographers. Many of these partnerships have been in place for nearly the ten years we’ve been in business. We encourage you to visit our “Partners” section of this site and learn more about each of our partners.