Need a good challenge? Get on Periscope! 

Posted on October 21, 2015 by Sandy Dubay and filed under Blog.

In September, I did a 30-Day Periscope Challenge. In case you aren’t familiar, Periscope is a live streaming video app — the latest “big thing” in social media. I spent the past month trying out this new medium by doing a live video stream daily, where I shared what goes on behind the scenes of …

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How Businesses Can Make Most of Social Media

Posted on October 24, 2014 by Sandy Dubay and filed under Blog, Communications, Social Media.

Can you believe it’s already been ten years since Mark Zuckerberg introduced Facebook? Social media sure has come a long way since then. Now, in addition to Facebook, we have networks like Instagram, LinkedIn, Twitter, Pinterest and Google+ to help us connect with the people, places and things that we love online. Social media has …

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Six Scary Social Media Superstitions

Posted on October 25, 2013 by Sandy Dubay and filed under Social Media.

Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living daylights out of you on Hallows Eve. One thing you shouldn’t let scare you? These six scary social media superstitions: Myth Number 1: A negative comment means your should delete …

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Band-Aid® Stops Fashion Emergencies with their Publicity Campaign

Posted on March 11, 2013 by Sandy Dubay and filed under Advertising, Blog, News.

Can anything be more boring than a plain old, nude colored band-aid? Surely if you need one, it isn’t a good thing.  However, people now might actually look forward to donning a band-aid, thanks to Band-Aid’s® new, genius marketing campaign. To promote their new sexy, limited edition band-aids by fashion designer Cynthia Rowley, Band-Aid® had …

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