How to market to multiple generations

Posted on October 3, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

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Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Inspiration, Public Relations.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

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How to figure out the best places to reach your target audience

Posted on August 24, 2016 by Sandy Dubay and filed under Blog.

I was speaking to someone the other day who was sharing a major marketing problem they were having. “I’ve been seeing our ads and messages all over the place… And yet — nobody is buying!” My next question was, “Are YOU in your target audience?” Turns out, she was NOT. Unfortunately, this is a typical …

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