Target Audience
If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, Platinum PR posted our first TikTok video, and you don’t want to miss it. 🙂 Click here to watch me embarrassing myself. Chances are, you’ve heard that TikTok is wildly popular among the Gen Z audience. You …
Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. You might have multiple people writing your content or even a ghostwriter. Or, if you’re a “one-person show”, you might struggle with staying …
In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …