Target Audience Archives

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Content Creation

We’re Kicking Off a TikTok Challenge!

If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, Platinum PR posted our first TikTok video,

July 20, 2021

Business Development

Our favorite tips for creating content

Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and

February 18, 2020

Communications

Make your content easy to find (Part 4 of 4-part series)

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once

May 7, 2019

Content Creation

How to engage multiple generations on social media

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various

November 7, 2018

Advertising

Should we be marketing to Generation Z?

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short

October 31, 2018

Advertising

Why understanding your target audience is so important

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂

October 24, 2018

Business Development

3 Tips to Write Better Emails

Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called

October 10, 2018

Advertising

How to market to multiple generations

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”

October 3, 2018

Communications

Our favorite tips for creating content

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,

January 10, 2018

As an economic developer or tourism organization, placing faith in PPR is a safe bet.

Samuel Shoge

Executive Director, Kent County Chamber of Commerce
Platinum PR elevates your marketing and communications through every aspect of the planning and execution process.

Courtney Swenson

Stafford County Department of Economic Development & Tourism
The Platinum PR team assisted with our day-of virtual event execution and guest registration details. They anticipated our every need, executed at a high level, and were reliable and accessible to us throughout our engagement. Will definitely turn to Sandy and the team again to deliver sophisticated virtual events!

Sharon Schreiber

COO of the Economic Alliance of Greater Baltimore

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