Our favorite tips for creating content

Posted on February 18, 2020 by Sandy Dubay and filed under Business Development, Communications, Content Creation, Digital Marketing.

Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. You might have multiple people writing your content or even a ghostwriter. Or, if you’re a “one-person show”, you might struggle with staying …

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Make your content easy to find (Part 4 of 4-part series)

Posted on May 7, 2019 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Social Media.

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …

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How to engage multiple generations on social media

Posted on November 7, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Social Media, Storytelling.

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …

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Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

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Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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