
We’re Kicking Off a TikTok Challenge!
If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, Platinum PR posted our first TikTok video,
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If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, Platinum PR posted our first TikTok video,
Creating regular content is a non-negotiable part of your marketing strategy. It’s a key way that potential customers can find you, learn about you, and
In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
We discovered new ways of promoting our organization and community through the 30 day Economic Development challenge. Thank you for allowing us to participate.
Dave Ryan
Executive Director of the Salisbury-Wicomico Economic Development, Inc.
Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.
Bondy Shay Gibson, Ed.D.
Superintendent, Jefferson County Schools
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”
Courtney A. Beamon
Delta Airport Consultants, Inc.
In our last blog post, we talked about the value of hiring interns and how to find the most qualified interns for your organization. Today,
As we think about this year’s college graduates and look for ways to get them involved in economic development, we should also be investing in
Have you noticed the shift that’s been happening over the past few years when it comes to talent attraction? We have! Though it’s not a
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