[PR Challenge Week 2] Research your local media

Posted on June 15, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sending you a PR Challenge tip & action step. Last week, …

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[PR Challenge Week 1] How to come up with newsworthy topics

Posted on June 8, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …

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3 Keys to Improving Your Media Pitching Strategy

Posted on May 18, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Public Relations, Publicity, Relationship Building, Storytelling.

This week’s blog post is written by Chloe Cain, who recently joined the Platinum PR team as one of our Communications Specialists! We’re so excited to have Chloe on board, who brings 5+ years of media experience specializing in branding, marketing, and content creation with both large and small brands. In addition, she serves the …

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Tourism Organizations: How are you telling your story?

Posted on March 23, 2021 by Sandy Dubay and filed under Communications, COVID Pivoting, Digital Marketing, Public Relations, Social Media, Storytelling, Travel & Tourism.

It’s been an unprecedented year for tourism organizations around the country and around the world.  As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …

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Next week is Economic Development Week in Maryland

Posted on October 14, 2020 by Sandy Dubay and filed under Economic Development, Storytelling.

Next week, Maryland will honor Economic Development Week. This is Maryland’s 10th annual celebration, and it’s an excellent opportunity for all of us to tell the story of what economic development is, why it’s so important, and the value it brings to the state. This year’s Economic Development Week is unique in that it’s going to continue …

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Now’s the time to strengthen your “bragging” muscle

Posted on September 30, 2020 by Sandy Dubay and filed under Annual Report, Business Development, COVID Pivoting, Economic Development, Storytelling.

Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations had to scramble to keep up with all of the new, pressing demands. You’ve had to create, promote, and execute on brand new funding programs, requiring extensive staff time and …

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