[PR Challenge Week 2] Research your local media

Posted on June 15, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sending you a PR Challenge tip & action step. Last week, …

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[PR Challenge Week 1] How to come up with newsworthy topics

Posted on June 8, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …

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3 Keys to Improving Your Media Pitching Strategy

Posted on May 18, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Public Relations, Publicity, Relationship Building, Storytelling.

This week’s blog post is written by Chloe Cain, who recently joined the Platinum PR team as one of our Communications Specialists! We’re so excited to have Chloe on board, who brings 5+ years of media experience specializing in branding, marketing, and content creation with both large and small brands. In addition, she serves the …

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Advertising: Big Advice for Small Budgets

Posted on March 17, 2016 by Sandy Dubay and filed under Advertising, Blog, Public Relations, Social Media.

Small businesses owners often face big expenses (and the migraines to match). When inventory, payroll, and equipment threaten to put you in the red, the costs of advertising can blacken your mood. But incorporating strategies that are tried, true and relatively new can brighten your brand and your bottom line. Advertising: Strong Results for Shoestring …

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