The art of the perfect pitch

Posted on June 28, 2013 by Sandy Dubay and filed under Public Relations.

There is no formula to the perfect pitch. In fact, many PR professionals think of media pitching more of an art, one to be perfected and mastered. However, if you take a look at a few of these guidelines, you’ll be sure to have the media ringing your phone off the hook. Targeted Don’t spend …

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Measuring ROI of a PR campaign

Posted on May 30, 2013 by Sandy Dubay and filed under Advertising, Blog, Public Relations.

“If I only had two dollars left, I would spend one dollar on PR.” – Bill Gates Most companies aren’t willing to spend money on public relations unless it can be proven that a return on investment is being made, which of course, makes sense. No company should be willing to throw dollars into an …

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