economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Dubay and filed under Advertising, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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Periscope Challenge

Posted on August 31, 2015 by Sandy Dubay and filed under Blog, Social Media.

I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video platform that is growing FAST? (It has over 10 million users in just 4 months!) Now, before you start worrying about having another social media platform to keep up with, …

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Media Pitching Pointers

Posted on December 29, 2013 by Sandy Dubay and filed under Public Relations.

Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily basis. If you’re new to pitching, here are a few guidelines we always follow when trying to obtain media coverage: Research This is possibly the most important part of the …

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No, public relations is not the same as advertising

Posted on October 3, 2013 by Sandy Dubay and filed under Advertising, Public Relations.

No, public relations is not the same as advertising By Sandy Dubay If only I had a dime for every time I’ve explained that public relations is not the same as advertising. Apparently, public relations is such a confusing field that even the PRSA had trouble figuring out a definition in 2012. It took months …

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Sandy Dubay, Founder and CEO of Platinum PR, Awarded 2013 Public Relations Professional of the Year

Posted on August 15, 2013 by Sandy Dubay and filed under News, Public Relations.

The American Advertising Federation–Greater Frederick (AAF-Greater Frederick) has named Sandy Dubay Public Relations Professional of the Year at the Maven Awards, which took place on June 20, 2013. Sandy is founder and CEO of Platinum PR, a public relations firm with offices in Shepherdstown, W.Va and Frederick, Md. The awards seek to recognize outstanding business …

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Public Relations: It’s all about the storytelling

Posted on August 7, 2013 by Sandy Dubay and filed under Public Relations.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”  – Seth Godin It’s true. Why do you love your favorite brands?  The reason why you love one chocolate ice cream over the other brand of chocolate ice cream might have less to do with taste, and more to …

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