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It’s been an unprecedented year for tourism organizations around the country and around the world. As we get closer to the summer months, we’re all
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know,
Recently I got an email from a colleague who asked me if I had attended the Preakness, and “if not, then you have a doppelganger
I’ve got some exciting news to share with you today! But first, a quick question… Have you heard of Periscope, the new live streaming video
Pitching a news story for the first time can be a little intimidating; even more so if it isn’t something you do on a daily
No, public relations is not the same as advertising By Sandy Dubay If only I had a dime for every time I’ve explained that public
I’m not superstitious, but I do know that the areas in which I invest my time, energy, and mental capacity are often where I see
Around this time last year, I was studying for the Certified Economic Developer exam. While I was in the midst of my studies, I started
How can you turn a great idea into an even better end product? The unremarkable but helpful, answer I have for you is simple. Get
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