Public Relations
As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sending you a PR Challenge tip & action step. Last week, …
In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …
This week’s blog post is written by Chloe Cain, who recently joined the Platinum PR team as one of our Communications Specialists! We’re so excited to have Chloe on board, who brings 5+ years of media experience specializing in branding, marketing, and content creation with both large and small brands. In addition, she serves the …
It’s been an unprecedented year for tourism organizations around the country and around the world. As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …