Our discoveries from the TikTok Challenge – Part 2

Posted on August 24, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Last week, we shared some of our discoveries from the Platinum PR TikTok Challenge, which our team did together to test the platform for businesses, see what we could learn, and have some fun! We had a blast creating playful TikTok videos inspired by the trending audio clips and video styles. Through this process, we learned a lot about …

Continued …

Our discoveries from the TikTok Challenge – Part 1

Posted on August 17, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Today, we’re reporting our findings from the TikTok Challenge we kicked off in mid-July! Our goals were simple: We wanted to test the platform for businesses, see what we could learn, and – we wanted to have some fun! We made a total of 8 different (very silly) videos on TikTok, using inspiration from different TikTok …

Continued …

[PR Challenge Week 4] Hit Send!

Posted on June 29, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sharing a PR Challenge tip & action step. So far we’ve …

Continued …

[PR Challenge Week 3] Write a pitch to the media!

Posted on June 22, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sharing a PR Challenge tip & action step. So far we’ve …

Continued …

[PR Challenge Week 2] Research your local media

Posted on June 15, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sending you a PR Challenge tip & action step. Last week, …

Continued …

[PR Challenge Week 1] How to come up with newsworthy topics

Posted on June 8, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …

Continued …