Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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How to market to multiple generations

Posted on October 3, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

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5 Instagram Strategies for Economic Development Organizations

Posted on July 13, 2017 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Social Media.

Instagram is a very visual, user-friendly platform and a great place to tell stories through photos, videos, and small captions. This social network is all about the pictures or short videos and captions of the pictures. It incorporates hashtags, so people with common interests can search the hashtag and find your photo. In this 6-part …

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