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Last week, we shared some of our discoveries from the Platinum PR TikTok Challenge, which our team did together to test the platform for businesses, see what
Today, we’re reporting our findings from the TikTok Challenge we kicked off in mid-July! Our goals were simple: We wanted to test the platform for
If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, Platinum PR posted our first TikTok video,
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Instagram is a very visual, user-friendly platform and a great place to tell stories through photos, videos, and small captions. This social network is all
Fall conference season is 6 months away… that means the time to start planning for your fall events is now! In the last blog post,
Fall is a big event season for economic development organizations. From conferences to Business Appreciation Week to Economic Development Week activities, September and October are
As we’ve been excitedly sharing in our past few blog posts, Season Two of the Frederick Factor podcast is underway! (You can listen to episodes
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