The best social media platforms for each generation

Posted on November 21, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Social Media, Storytelling.

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in the United States on social media and 2.46 billion worldwide, you may be wondering how to “narrow the pool” to the specific demographics you’re trying to reach. So what are …

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How to engage multiple generations on social media

Posted on November 7, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Social Media, Storytelling.

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …

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Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

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Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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How to market to multiple generations

Posted on October 3, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

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