[PR Challenge Week 2] Research your local media

Posted on June 15, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sending you a PR Challenge tip & action step. Last week, …

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[PR Challenge Week 1] How to come up with newsworthy topics

Posted on June 8, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …

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3 Keys to Improving Your Media Pitching Strategy

Posted on May 18, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Public Relations, Publicity, Relationship Building, Storytelling.

This week’s blog post is written by Chloe Cain, who recently joined the Platinum PR team as one of our Communications Specialists! We’re so excited to have Chloe on board, who brings 5+ years of media experience specializing in branding, marketing, and content creation with both large and small brands. In addition, she serves the …

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In celebration of Travel and Tourism Week, here are our travel plans!

Posted on May 11, 2021 by Sandy Dubay and filed under COVID Pivoting, Digital Marketing, Inspiration, Personal Share, Storytelling, Travel & Tourism.

Along with being Small Business Week, last week was also National Travel and Tourism Week! As restrictions ease and travel becomes safer to do, it’s exciting for both communities and tourists alike to begin (slowly and cautiously) making travel plans. Here at Platinum PR, we’re all excited to safely do some traveling over the summer …

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Our Strategy to Boost Our Client’s Tourism Numbers in 2021

Posted on April 21, 2021 by Sandy Dubay and filed under Advertising, Client Stories, COVID Pivoting, Digital Marketing, Inspiration, Public Relations, Relationship Building, Social Media, Storytelling, Travel & Tourism.

Today we want to showcase one of our amazing clients… Louisa County Chamber of Commerce! We’ll give you a peek behind the scenes to show we worked with the Chamber to create their brand new campaign, Unplug and Play. The Goal: Seated on the shores of Lake Anna, Louisa County was looking to boost its …

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Travel & Tourism’s Secret Weapon Right Now…

Posted on April 13, 2021 by Sandy Dubay and filed under Advertising, COVID Pivoting, Digital Marketing, Relationship Building, Social Media, Travel & Tourism.

What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as well as local businesses for campaigns. By collaborating together, you can pool your resources and expand your reach, versus trying to go at it alone. Here are a few examples …

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