Our discoveries from the TikTok Challenge – Part 2

Posted on August 24, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Last week, we shared some of our discoveries from the Platinum PR TikTok Challenge, which our team did together to test the platform for businesses, see what we could learn, and have some fun! We had a blast creating playful TikTok videos inspired by the trending audio clips and video styles. Through this process, we learned a lot about …

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Our discoveries from the TikTok Challenge – Part 1

Posted on August 17, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Today, we’re reporting our findings from the TikTok Challenge we kicked off in mid-July! Our goals were simple: We wanted to test the platform for businesses, see what we could learn, and – we wanted to have some fun! We made a total of 8 different (very silly) videos on TikTok, using inspiration from different TikTok …

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One simple step to bridging the age gap in connections

Posted on August 3, 2021 by Sandy Dubay and filed under Business Development, Communications, Content Creation, Digital Marketing, Diversity & Inclusion, Hiring, Marketing, Relationship Building.

Last week, we talked about the importance of dropping our preconceptions about people in generations different from us, and instead, getting curious about how we can learn from them. Often, we spend time trying to understand and figure out Generation Z. We see that they’re into TikTok and Snapchat and that’s all we really know …

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What’s On Your Community’s Bucket List?

Posted on July 13, 2021 by Sandy Dubay and filed under Digital Marketing, Inspiration, Personal Share, Storytelling, Travel & Tourism.

What’s on your bucket list? Maybe skydiving, traveling the world, or taking a motorcycle trip across the USA? Have you ever thought about making a bucket list for your hometown, state, or region? There are so many incredible things to see right where we are, and often, they might get overlooked by something extravagant like …

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[PR Challenge Week 4] Hit Send!

Posted on June 29, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sharing a PR Challenge tip & action step. So far we’ve …

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