One simple step to bridging the age gap in connections

Posted on August 3, 2021 by Sandy Dubay and filed under Business Development, Communications, Content Creation, Digital Marketing, Diversity & Inclusion, Hiring, Marketing, Relationship Building.

Last week, we talked about the importance of dropping our preconceptions about people in generations different from us, and instead, getting curious about how we can learn from them. Often, we spend time trying to understand and figure out Generation Z. We see that they’re into TikTok and Snapchat and that’s all we really know …

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What “Grace and Frankie” Taught Me About the Need for Age Diversity

Posted on July 27, 2021 by Sandy Dubay and filed under Blog, Business Development, Communications, Diversity & Inclusion.

Have you ever watched Grace and Frankie on Netflix? Jane Fonda and Lily Tomlin play women in their mid-seventies who become unlikely friends and in the process, redefine what it looks like to be in your later years. In one episode, Grace and Frankie are starting a new business and going to the bank to …

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[PR Challenge Week 4] Hit Send!

Posted on June 29, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sharing a PR Challenge tip & action step. So far we’ve …

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[PR Challenge Week 3] Write a pitch to the media!

Posted on June 22, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sharing a PR Challenge tip & action step. So far we’ve …

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[PR Challenge Week 2] Research your local media

Posted on June 15, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sending you a PR Challenge tip & action step. Last week, …

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[PR Challenge Week 1] How to come up with newsworthy topics

Posted on June 8, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …

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