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Last week, we talked about the importance of dropping our preconceptions about people in generations different from us, and instead, getting curious about how we
Have you ever watched Grace and Frankie on Netflix? Jane Fonda and Lily Tomlin play women in their mid-seventies who become unlikely friends and in
If you’re looking for an excuse to download the TikTok app, we’ve got it for you today! Yesterday, Platinum PR posted our first TikTok video,
Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Fall is a big event season for economic development organizations. From conferences to Business Appreciation Week to Economic Development Week activities, September and October are
As we’ve been excitedly sharing in our past few blog posts, Season Two of the Frederick Factor podcast is underway! (You can listen to episodes
We’re just a couple of weeks away from spring officially starting. How’s your year going so far? It’s been a busy and exciting 2023 for
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