3 tips for creating a new brand from scratch

Posted on December 3, 2019 by Sandy Dubay and filed under Business Development, Client Stories, Communications, Public Relations.

Earlier this fall, Platinum PR participated in the launch of a new institute at Shepherd University: the Bonnie and Bill Stubblefield Institute for Civil Political Communications. This Institute will offer students, staff and the public an opportunity to observe and study political civility and discourse between individuals with partisan and ideological divides.  Platinum PR’s Communications …

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Brand Identity: Do you have it?

Posted on March 25, 2015 by Sandy Dubay and filed under Blog.

Brand Identity is the ‘combined effect of visual elements in your marketing materials’. So what exactly does brand identity include? Your brand identity includes anything that has the company’s name on it. Ok, that’s a simplified version. Your brand identity is your company’s promise to the consumer. Your title, logo and content are the visuals …

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Consumers Dig Flawsome Brands

Posted on February 25, 2013 by Sandy Dubay and filed under Advertising, Blog, Public Relations, Social Media.

Do you know someone who is perfect? You know who I’m talking about. They’ve got the perfect hair, the perfect job, with a perfect matching house and car. Heck, even their dog is perfect! No one really likes them, right? Well, if your brand is trying to be perfect too, you guessed it; no one …

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