Our discoveries from the TikTok Challenge – Part 2

Posted on August 24, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Last week, we shared some of our discoveries from the Platinum PR TikTok Challenge, which our team did together to test the platform for businesses, see what we could learn, and have some fun! We had a blast creating playful TikTok videos inspired by the trending audio clips and video styles. Through this process, we learned a lot about …

Continued …

Our discoveries from the TikTok Challenge – Part 1

Posted on August 17, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Today, we’re reporting our findings from the TikTok Challenge we kicked off in mid-July! Our goals were simple: We wanted to test the platform for businesses, see what we could learn, and – we wanted to have some fun! We made a total of 8 different (very silly) videos on TikTok, using inspiration from different TikTok …

Continued …

Our Strategy to Boost Our Client’s Tourism Numbers in 2021

Posted on April 21, 2021 by Sandy Dubay and filed under Advertising, Client Stories, COVID Pivoting, Digital Marketing, Inspiration, Public Relations, Relationship Building, Social Media, Storytelling, Travel & Tourism.

Today we want to showcase one of our amazing clients… Louisa County Chamber of Commerce! We’ll give you a peek behind the scenes to show we worked with the Chamber to create their brand new campaign, Unplug and Play. The Goal: Seated on the shores of Lake Anna, Louisa County was looking to boost its …

Continued …

Travel & Tourism’s Secret Weapon Right Now…

Posted on April 13, 2021 by Sandy Dubay and filed under Advertising, COVID Pivoting, Digital Marketing, Relationship Building, Social Media, Travel & Tourism.

What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as well as local businesses for campaigns. By collaborating together, you can pool your resources and expand your reach, versus trying to go at it alone. Here are a few examples …

Continued …

6 Promotion Tips for Travel & Tourism Week

Posted on May 1, 2020 by Sandy Dubay and filed under Advertising, Business Development, COVID Pivoting, Travel & Tourism.

National Travel and Tourism Week is coming up from May 3rd through May 9th. With travel and tourism so restricted, what can you do now to support your community’s tourism industry? As states slowly begin lifting restrictions, this is a time to plan, make adjustments, and help your community know what is available to experience …

Continued …

Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

Continued …