Halloween is full of chills and frights, thanks to strongly embedded superstitions. Witches, ghost, goblins and black cats are all enough to scare the living daylights out of you on Hallows Eve. One thing you shouldn’t let scare you? These six scary social media superstitions:
Myth Number 1: A negative comment means your should delete your page
A negative comment isn’t like breaking a mirror- you won’t have bad luck for the next seven years. Some people even think that a bad comment means they have to delete their whole page. Not necessary! Respond appropriately and timely, and soon no one will even remember the incident.
Myth Number 2: Don’t get personal
Some company blogs and social media sites appear as if zombies are running them. They spew out promotions and links, but with no real personality. Don’t be afraid to show some personality. In fact, customers actually like knowing that a real person is typing the messages, not just a corporate zombie.
Myth Number 3: I need more ‘likes’
More likes doesn’t necessarily mean more exposure. What does matter is that people comment and share your information. A recent study showed that for every ‘like’ a post gets, it receives 3.1 clicks. However, for every comment a post receives, it is clicked on 14.7 times. This is another reason to be sure that you are sharing relative, pertinent information that your audience will share with others.
Myth Number 4: I don’t need a website; I have Facebook
A website is crucial, and more important than a Facebook page for several reasons. The main reason is that you will have more control over a website than you will your Facebook page. This recent article gives you more reasons why Facebook cannot replace your site.
Myth Number 5: Social media is only for millennials
You don’t need a full moon to shed light on this myth. Forty percent of Facebook’s active users are over the age of 35, while 52% of 55-64 year old Internet users have joined a social network. If you were thinking that the only reason to join social media is if your target audiences were tweens, think again.
Myth Number 6: The more, the better
Have you ever seen a company shoot out 10 updates in an hour? Did it make you want to wave garlic at them like they’re a vampire, just so they’d would go away? I’ve actually ‘unliked’ pages because of this issue.
When it comes to updates, consistency is key. Create a commitment of how often your page will be updated, whether it is everyday or every week. Develop a strategic plan for when and what to update. No one wants to be bombarded by 10 messages in an hour, but 10 messages over the course of a week? That’s less frightening.