We offer a variety of video trainings and supplemental resources (like templates, cheat sheets, and more) to assist your organization in your marketing. Whether you want to train new team members or uplevel your current marketing systems, our variety of resources can give you extra support and guidance, specific to your organization’s needs.
How to Set Measurable Goals and Track Results
$97
Purchase
60-Minute Video Training
By taking the time to set the right goals and create a system for tracking your results, you can increase your organization’s overall effectiveness.
In this workshop you’ll learn:
- How to set achievable and measurable goals for your organization — so that you can be successful in creating new results
- Why it’s so important to your organization’s future budget to measure your results, and how to do it efficiently
- A simple system for tracking your results — and how this helps you strategically inside your organization and with elected officials!
Accompanying Worksheets, Templates & Guides:
Goal Map Worksheet
Start by looking back at what you achieved in the past year, then set measurable, manageable, and achievable goals for your year ahead.
$27
Purchase
Measuring Results Worksheet
In this worksheet you get a system for tracking results and creating accountability so you stay consistent with this habit.
$27
Purchase
Tracking Results Spreadsheet
To make tracking results even easier, you can use this template to track key information.
$27
Purchase
Bundle of all three resources
Buy all three resources together:
- the Goal Map Worksheet,
- the Measuring Results Worksheet
- and the Tracking Results Spreadsheet
for only $47 (instead of $81).
$47
Purchase
How to Identify Your Target Market with Crystal Clarity and Create Powerful Community Messaging
$97
Purchase
60-Minute Video Training
In this workshop, you’ll learn how to make your messaging laser-focused on the people you want to reach — so that you get more leads, prospects, and engaged businesses. You’ll also learn:
- A simple messaging secret that you can use to improve ALL your marketing
- An exercise to get crystal clarity on your ideal customer’s biggest pains and desires (so you can speak to that in your marketing)
- How to come up with the key messages of your community — that speak directly to that ideal customer and can shift their perceptions
Accompanying Worksheets, Templates & Guides:
3-Step Guide to Leading Customer Research
This will guide you in the 3 key steps to collecting valuable information about your target market’s needs, concerns, challenges, and preferences.
$27
Buy Now
Customer Research Info Sheet
This will be your go-to Customer info sheet, which can help you dramatically improve your messaging and marketing!
$27
Purchase
Community Message Info Sheet
Brainstorm your community message using this worksheet. This will give you huge clarity and confidence in the benefits of your community.
$27
Purchase
Bundle of all three resources
Buy all three resources together:
- The 3-Step Guide to Leading Customer Research,
- the Customer Research Info Sheet
- and the Community Message Info Sheet
for only $47 (instead of $81).
$47
Purchase
How to Create Engaging Online Content &
a Lead-Generating Website
$97
Purchase
60-Minute Video Training
In this workshop, we’re talking about how to create online content, improve your website, and cultivate relationships through online content so you get more leads & business expansions. You’ll also learn:
- How to tell stories about your community that cultivate relationships and build interest in your organization
- Core ideas to consider for creating any type of content (so that you get better results)
- What improvements to make to your website to get the attention of site selection consultants and new leads
- How to create a free gift for your website, newsletter, and Editorial Calendar (to make writing newsletters 10x easier!)
Accompanying Worksheets, Templates & Guides:
Website Audit Worksheet
Your website can make or break the perception of your community and organization. In this worksheet, you’ll learn the 5 top website non-negotiables, 3 key ways to upgrade your content, and more! Upgrade your user experience now by making these suggested tweaks!
$27
Purchase
How to Set Up an Opt-In Gift, Autoresponder, and Newsletter
To capture new leads, it’s a priority to have an “opt-in gift” on your website, which gives prospects and incentive to give you their email address. In this worksheet, you’ll learn how to create your opt-in gift, set up your autoresponder, and newsletter.
$27
Purchase
Editorial Calendar Template
This template will guide you through pre-planning your newsletters and blogs months in advance. Taking into account key dates, hot topics, and SEO words, this template will help you take your marketing to the next level.
$27
Purchase
Bundle of all three resources
Buy all three resources together:
- the Website Audit Worksheet,
- How to Set Up an Opt-In Gift, Autoresponder, and Newsletter
- and the Editorial Calendar Template
for only $47 (instead of $81).
$47
Purchase
How to Build Relationships and Generate Leads Through Social Media and In Person
$97
Purchase
60-Minute Video Training
In this workshop, we’re breaking down the top 6 social media sites (Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest), and how you utilize them for marketing your EDO. This workshop includes teaching on:
- How to get attention online using social media
- Strategies for utilizing the top 6 Social Media networks (Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest)
- How to maximize social media exposure at events to promote your organization and create buzz
- How to build in-person relationships and follow-up tactics so you stay top of mind with potential customers and existing businesses
Social Media:
How to Use Facebook Live for Live Events
$97
Purchase
60-Minute Video Training
What’s the latest and greatest social media you should be using? Facebook Live! Livestreaming is a real-time and engaging way to get the attention of your audience, giving them direct access into your organization’s events. In this workshop, you’ll learn key tips and tricks for using this platform for getting more leads and more engaged followers before, during, and after your events, plus:
- How to pre-nurture your audience in the months leading up to the event so that they’re ready and eager for ticket sales to open
- Tips on specific types of content to share over Facebook Live to drive more sales for your event
- Time-saving and strategic ways to plan your content in advance for the day of the event
Accompanying Worksheets, Templates & Guides:
Social Media Cheat Sheet
Get the pros and cons of the top social media sites, along with key strategies for EDOs in this guide.
$27
Purchase
CRM Spreadsheet Template
Organize your new leads and stay in touch with existing leads using this template. This will help you keep track of their needs and your outreach efforts so you can systematically close more deals.
$27
Purchase
Tips for Following Up with Prospects
If you ever get stuck in the follow up process, use this handy guide that includes email scripts and examples to warmly follow up with prospects.
$27
Purchase
Social Media Content Calendar
This spreadsheet calendar can be used to organize and pre-plan all your social media content so you are prepared in advance and can easily maintain a consistent presence online.
$27
Purchase
Facebook Live Content Planning Checklist
Get your Facebook Live strategy in place starting with a simple Content Planning Checklist so you can use this platform without a hitch!
$27
Purchase
Bundle of all five resources
Buy all five resources together:
- the Social Media Cheat Sheet,
- the CRM Spreadsheet Template,
- the Tips for Following Up with Prospects,
- the Social Media Content Calendar
- and the Facebook Live Content Planning Checklist
for only $67 (instead of $135).
$67
Purchase
Where to Spend Your Advertising Budget
and How to Get Earned Media
$97
Purchase
60-Minute Video Training
Are you currently utilizing the best advertising for your organization? And how do you get “free” publicity by working with the media? You’re going to learn how to do that — step-by-step — in this workshop, and…
- The best offline and online advertising options for EDOs
- Paid Media and Earned Media: The pros and cons of each
- What steps to take to start getting earned media
- How to build relationships with the reporters, producers, and editors behind the media
We’re breaking down the major topic of publicity in detail so you can best decide how to focus your publicity efforts!
Accompanying Worksheets, Templates & Guides:
PR Workflow Plan Worksheet
Got an important event or program you’d like to publicize? This worksheet will walk you through key considerations in order to best promote your activity.
$27
Purchase
Media Contacts Spreadsheet
Use this spreadsheet to research your media contacts and decide which media outlets you would like to be featured in.
$27
Purchase
Press Release Template
This Press Release Template provides you with examples of how to create press releases for a variety of industries.
$27
Purchase
Press Release Tips & Tricks
These insider tips will help you to make your press release stand out amongst the requests & pitches the media receives daily!
$27
Purchase
Publicizing Your Events Timeline
Plan your event publicity like a pro using this timeline that walks you through how to publicize your event in the months, weeks and days leading up to your event.
$27
Purchase
Bundle of all five resources
Buy all five resources together:
- the PR Workflow Plan Worksheet,
- the Media Contacts Spreadsheet,
- the Press Release Template,
- the Press Release Tips & Tricks
- and the Publicizing Your Events Timeline
for only $67 (instead of $135).
$67
Purchase