By Sandy Sponaugle
Posted on December 2, 2010
Filed under: Blog

Power of Audio- Podcasts and your business

Will Podcasts help my business??

The answer is: YES!  Here are a few reasons to use Podcasts for your business:

  • Allows the tone of any message to be conveyed easily
  • Provides a personal touch to your business, allowing customers to relate
  • Are easily accessible, can be a downloadable resource for clients & customers

How do you begin? Here are three tips to get you started:

1.    Make sure you have recording equipment built into your computer, or if it’s necessary, use a microphone.

2. You’ll need recording program built into your computer or a site with podcast capabilities available.

3. Be prepared. Writing a script or outline before speaking helps in organization. Researching your topic ahead of time is important, too. It will prevent awkward pauses, confusion and make you sound more professional.

With the hustle and bustle of today’s technological world, give the personal touch needed in business interactions with a podcast. Listen to our podcast here for an example.

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