By Sandy Dubay
Posted on January 26, 2021
Filed under: Annual Report, Client Stories, COVID Pivoting, Event Planning, Hiring, Inspiration, News, Personal Share, Team Building, Webinars & Video Conference

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Platinum PR’s 2020 Annual Report

In last week’s newsletter, we talked about the importance of sharing everything your organization did in 2020 in an annual report — because decision makers won’t know what you’ve really been doing unless you tell them.

This week, we’re sharing Platinum PR’s Annual Report with you! After all, we love to walk our talk! 🙂

Platinum PR Highlights and Celebrations in 2020

  • Worked with 44 organizations
  • Worked with clients in 8 states

  • Impacted thousands of local businesses and lives through our clients

  • Expanded our team to include Sophie Smith (Director of Operations), Jay Mason (Economic Inclusivity Coordinator) and Amanda Rodriguez (Digital Marketing Specialist), and worked with three interns Caitlin (Virginia Tech), Brianna (West Virginia University) and Serafina (Shepherd University)

  • Launched the Diversity, Equity & Inclusion Program with Frederick County Office of Economic Development

  • Spoke at virtual events such as the Quad County Business Summit, MEDA Young Leaders, Charles County webinars, and three IEDC training courses

  • Upgraded our Frederick office from 300 square feet to 1,900 square feet

  • Hosted approximately 935 Zoom meetings 

  • Spent 6,148 total hours on Zoom

 

New Websites Launched With Our Clients

Orange County Tourism

Tri-County Council
for Southern Maryland

Notable Campaigns

Orange County Tourism:

“WanderLove”

Summer Campaign

Charles County Economic Development Department:

“Tools, Tips, and Tactics”

Campaign and Webinar Series

Frederick County Office of Economic Development:

“Diversity and Inclusion Directory Campaign”

(The campaign yielded a 132% increase in the number of businesses listed in the directory.)

 

Top Platinum PR Newsletters and Articles

 

… and some of our personal favorites from 2020

  • Favorite Zoom features: Chat, Spotlight, the filters you can add to your face, and virtual backgrounds

  • Favorite Masks: Our matching PPR masks made by Sandy’s mom (to match our new podcast room!)

  • Favorite Local Businesses in Frederick:

  • Favorite Lunch Takeout: Firestone’s Market on Market and The Orchard

  • Best Virtual Happy Hour: The Platinum PR Sips & Songs Night, featuring musical guest Piper Bateman

  • The PPR Team’s Favorite Netflix Shows:

    • The Crown & Ozark – Sandy

    • The Office – Ellen

    • The Great British Bake Off – Sophie

    • Bridgerton – Amanda

    • Queen’s Gambit – Jay

  • Total Number of Hours Binged on Netflix in 2020: Too High to Calculate

We look forward to the highlights and celebrations to come in this year ahead with our clients, colleagues, and team, as well as in our local businesses and communities.

What were some of your highlights or personal favorites in 2020? Share with us in the comments down below!

‘Til next time,
Sandy

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