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Make your content easy to find (Part 4 of 4-part series)

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts.

Once you create the content, it should not stay as your organization’s best kept secret.

Help your audience find it!

Send your blog as a newsletter and post it on your website.

Share it on LinkedIn, Twitter, or Instagram – whichever is your social media platform of choice.

You could also “old-school it” and send your blog in a personalized email to colleagues, clients, or customers. You could say something like: “We just published this blog post and I thought you might be interested in the content! We discussed A, B, and C.”

Or, reach out to a partner organization and add to the script above and say, “Your followers may be interested in this.”

Content should not be left to be shared organically.

Be proactive in getting your content out there, and don’t be afraid to try new ways of doing so!

How do you share your content? Leave a comment with your thoughts below!

‘Til next time,
Sandy

 

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