By Sandy Dubay
Posted on March 16, 2021
Filed under: Digital Marketing, Event Planning, Webinars & Video Conference, Zoom

How to Repurpose Your Zoom Presentation and Content

Welcome back to our blog series about how to plan, promote, and host a webinar or virtual event on Zoom from start to finish!

Today we’re focusing on the follow-up.

Once you successfully plan, promote, and lead your virtual event, how do you then make the most of that content? You’ve already put the work in to create and lead the presentation. Now, it’s time to repurpose it.

Here are a few options to consider for your live Zoom event follow-up:

First, make sure that you record it! 
During your live event, make sure that you either record the meeting to your hard drive or to the Zoom cloud. If you don’t hit record, that live presentation will not be saved. Within Zoom, you also have the option of broadcasting live on Facebook or YouTube so your presentation can immediately be seen by your social media followers. If your webinar or event is free for attendees, this might be an option to consider.

Take screenshots of speakers during the event.
During the event, you can take some screenshots of the speakers. You could encourage everyone to quickly smile or you could just take a candid screenshot. You can then use this on your website, in newsletters, or on social media as part of the content that you’re sharing.

Edit or brand your recording as needed.
If you have some minor video editing capabilities, you could add some simple branding to your video, like a logo, title slide, and closing slide. This small touch can add some more professionalism to your recording. You might also wish to cut out any extraneous conversation at the beginning or end.

You could post the recording to YouTube or Vimeo. 
If you’d like to make your recording open to the public for free, you can upload the recording to YouTube and start sharing it. If your recording will be a paid option, you can upload to Vimeo and put it behind a paywall.

Share speaker soundbites from the recording.
You might prefer not to share the entire presentation, and instead, you could capture soundbites from the speakers. Those soundbites can be repurposed as content on social media or in your newsletters. In paid versions of Zoom, you now have the option of creating a live transcript of your presentation. This can make it easier to capture soundbites or repurpose content afterwards. (Note: The transcript feature only works when you utilize it during the live presentation.)

Share the main points of the presentation.
You can create a blogpost that shares the main points of the presentation as well as infographics or other graphics to be shared on social media.

Send the recording or content to your newsletter list after the webinar.
If you decide to share the recording for free, you can send the link to your newsletter list or just to the people who attended or registered. Or, if you’re offering it as a paid product, you could promote it to your list post-webinar. You can also post it to your website.

Survey your attendees.
Right after your event is a great time to survey your attendees and get their feedback or testimonials. Their testimonials can be a great resource for your website, and their feedback could help you to continue to improve your content for future presentations.

Share the content with your speakers and thank them.
After the event, send a note to your speakers thanking them for their participation. They might want a copy of the recording for their own record keeping. Be clear about whether or not they can share the recording publicly of how it can be used.

I hope the Zoom tips we’ve given over the past few weeks have been a great resource for you.

If you’d like our support planning, promoting and making the most out of your Zoom event, leave a comment below! Or, if you know someone who would find these tips helpful, forward our blog post their way. We always appreciate referrals and word-of-mouth.

‘Til next time,
Sandy

Tags: , , , ,

Leave a Reply

  • (will not be published)