Free Resources

The 2023 Place-Based Content Planning Holiday Calendar

Need help coming up with fresh content ideas for the year ahead? Download our free guide, which includes:

A list of both official and unofficial holidays in 2023 relevant to economic development and tourism organizations
Helpful tips for creating content for the year ahead
Specific place-based content ideas inspired by holidays throughout the year

(It’s free)

5 Tips on How to Get Additional Communications Support When You’re Down a Staff Person

Down a staff person and need some extra communications support? Cut down the stress right away with our free guide!

We’ll share five tips you can implement fast in order to get extra help with the important projects and those tasks that keep getting pushed to the side.

(It’s free)

Social Media Strategies For Economic Development Organizations in 2022-2023

Overwhelmed about how to grow your social media presence? Our free guide takes the guesswork out of posting on social media and outlines exactly what to do – even if you aren’t sure where to start. Our free guide includes:

The most important social media sites that economic development organizations should be focusing on
How to optimize your profile for best results
Specific content ideas for economic development organizations to get more likes, comments, engagement, and followers

(It’s free)

Case Study: Creating a Diversity & Inclusion Pilot Program

In our “Diversity & Inclusion Pilot Program Case Study,” we break down the step-by-step framework we developed with the Frederick County OED to create and deliver their Diversity & Inclusion Pilot Program.

(It’s free)

How to Create a Podcast to Tell Your Story

Creating a podcast can be a great addition to your organization’s communications strategy – even if you’re a total beginner. In our free guide, you’ll learn:

The 7 steps between “having an idea for a podcast” to streaming your first episode
The most important questions to ask so that your podcast supports your overall marketing strategy
Tips for interviewing guests, dealing with the tech side, and making your podcast 100% professional

(It’s free)

Top Five Website Tips for EDOs

Find out the 5 non-negotiables every Economic Development website should have, the most important changes to make on your website NOW (even on a low budget), and the 3 key points to justify website upgrades to your stakeholders.

(It’s free)

The Zoom Event Planning Checklist

Our Zoom Event Planning Checklist will help you prepare and plan for hosting webinars, virtual events, or multi-day conferences – whether you’re still getting used to Zoom or you’re ready to take things up a notch!

(It’s free)

Five Steps to Building Community Buzz

Want to get coverage in local papers, magazines, blogs, and social media? Then you’ve got to build solid relationships with the local press. This guide shows you the five ways build relationships with the press so you can get YOUR organization noticed!

(It’s free)

How to Attract More Prospects to Your Community

Tired of waiting for the phone to ring? Inside this FREE guide, you’ll discover how to attract more prospects to your community. Get your copy NOW!

(It’s free)

30 Ways to Grow Your Following, Engage Local Businesses, and Get More Expansions Through Social Media

Want more social media strategies specifically for EDOs? Download this guide to get EDO strategies for Facebook, Twitter, Snapchat, LinkedIn, Instagram, and Pinterest — instantly!

(It’s free)

Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.

Bondy Shay Gibson, Ed.D.

Superintendent, Jefferson County Schools
The Platinum PR team assisted with our day-of virtual event execution and guest registration details. They anticipated our every need, executed at a high level, and were reliable and accessible to us throughout our engagement. Will definitely turn to Sandy and the team again to deliver sophisticated virtual events!

Sharon Schreiber

COO of the Economic Alliance of Greater Baltimore
Frederick County Office of Economic Development (FCOED) worked with PPR on creating a brand and then rolling out the new brand, their team was professional, meet every deadline and work with us as part of our team. This isn’t the only project we have hired PPR to lead but it did have the fastest timeline and is the most public project.

PPR gave us the faith we needed to take on a large branding project and they positioned us to be successful in every way possible. Like with all large projects, on our end, there were some curveballs and Sandy was right beside us to navigate changes, keep us calm and remain successful.

Helen Propheter

Former Executive Director, Economic and Workforce Development for the Frederick County Office of Economic Development