Redesigning a website? Don’t skip this step.

Posted on September 24, 2019 by Sandy Sponaugle and filed under Business Development, Websites.

Redesigning a website is more than putting a new face to the same old content.  One common mistake when it comes to website redesign is to focus completely on the “look” of the updated website without devoting time to updating the content. It may have been two or five years since the last website redesign. …

Continued …

The Top 10 Mistakes Economic Development Organizations Make On Their Websites

Posted on August 8, 2018 by Sandy Sponaugle and filed under Economic Development, Websites.

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of common mistakes on their websites that ultimately cost them business. So we’ve put together a list of the most common mistakes to avoid on your EDO website (and what to …

Continued …

How to Get More Leads From Your EDO Website

Posted on August 1, 2018 by Sandy Sponaugle and filed under Economic Development, Websites.

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively looking for new business and customers. So you can miss key opportunities for getting new leads. One of these key opportunities is right there on the homepage of your website! …

Continued …

Top 5 EDO Website Non-Negotiables

Posted on July 25, 2018 by Sandy Sponaugle and filed under Economic Development, Websites.

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What are the most important updates you should make? We’re making it super easy for you to make the necessary website updates with our new guide, “The 5 EDO Website Non-Negotiables”… …

Continued …

Secret #3: Generating Leads with Online Content

Posted on May 15, 2018 by Sandy Sponaugle and filed under Business Development, Websites.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! We’re diving into the strategies that private sector businesses are already implementing… but most EDOs are still behind on. The good news for you? If you get started on these strategies now, you’ll thank yourself in the years to …

Continued …

Is there a secret formula to sharing content?

Posted on March 6, 2018 by Sandy Sponaugle and filed under Social Media, Strategic Communication, Websites.

Is there a secret formula to exactly how often you should be posting content or reaching out to people 1:1? Consider all the ways you create touch-points with your potential customers… Sending personal emails Connecting on Facebook or LinkedIn Sending personal messages on Facebook or LinkedIn Posting on social media Sending newsletters Posting on your …

Continued …