The importance of embracing virtual communications

Posted on September 18, 2020 by Sandy Dubay and filed under COVID Pivoting, Economic Development, Travel & Tourism, Virtual Event Planning, Webinars & Video Conference, Zoom.

Remember when it seemed like lockdown would last about a month or two? Here we are, nearly 7 months later. During this time, the terms “pivot” and “new normal” became an everyday part of our language as businesses and organizations have had to figure out how to keep going under new restraints and circumstances. As …

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Video is [still] king… Here’s how to use it.

Posted on January 28, 2020 by Sandy Dubay and filed under Digital Marketing, Economic Development, Storytelling, Webinars & Video Conference.

For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers say video gives them a good return on their investment. So how can you use video as an Economic Development Organization? Like all of your marketing, it’s important to use …

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