Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Sponaugle and filed under Economic Development, Marketing Collateral, Strategic Communication.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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3 Tips to Write Better Emails

Posted on October 10, 2018 by Sandy Sponaugle and filed under Communications, Strategic Communication.

Many of us remember what work was like before email. We had fax machines in the office to send documents, and used a device called a “telephone” to have conversations with people not in the room. 😉 Then email came along, and with the convenience of being able to send a message in moment’s notice …

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How to market to multiple generations

Posted on October 3, 2018 by Sandy Sponaugle and filed under Marketing Collateral, Strategic Communication.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

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How to repurpose your annual report

Posted on September 26, 2018 by Sandy Sponaugle and filed under Communications, News, Strategic Communication.

When thinking about creating an annual report, you might imagine a big paper document full of data and statistics. The process of capturing all your results and accomplishments (and possibly backtracking if you don’t have a system in place for measuring your results) can be a time-consuming process. When you DO finally finish it up …

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your input needed!

Posted on August 15, 2018 by Sandy Sponaugle and filed under Business Development, Social Media, Strategic Communication.

Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific needs. (Like our free guide with the top 5 website tips for Economic Developers — which was inspired after I led the Chesapeake Basic Economic Development Course on Marketing and …

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You’re talking – but can they hear you?

Posted on July 3, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Strategic Communication.

Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …

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