What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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You know what Einstein says…

Posted on October 1, 2019 by Sandy Sponaugle and filed under Business Development, Strategic Communication.

“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein Organizations will sometimes bring me in as an outside marketing consultant to offer fresh ideas and strategies. But I find that often, people are reluctant to try something new. They bring an outside expert in because …

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Getting out of your comfort zone (maybe even onstage?)

Posted on September 11, 2019 by Sandy Sponaugle and filed under Event, Strategic Communication.

The Platinum PR team has been adjusting to a new city, a new office, and a new work environment.  We’re now working together in one room with adjoining tables, versus working in separate offices. It has been challenging and pushed us outside of our comfort zones, but it has also created an environment for greater …

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How do you get “sparks” of inspiration?

Posted on July 9, 2019 by Sandy Sponaugle and filed under Communications, Event, Strategic Communication.

Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic.  Photo credits: Michele Maiden, Insurance Outfitters  That evening, there were fireworks that we enjoyed from our back …

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Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Sponaugle and filed under Economic Development, Marketing Collateral, Strategic Communication.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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