The importance of embracing virtual communications

Posted on September 18, 2020 by Sandy Sponaugle and filed under Business Development, Communications, Strategic Communication.

Remember when it seemed like lockdown would last about a month or two? Here we are, nearly 7 months later. During this time, the terms “pivot” and “new normal” became an everyday part of our language as businesses and organizations have had to figure out how to keep going under new restraints and circumstances. As …

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Feeling overwhelmed? Let’s talk.

Posted on July 29, 2020 by Sandy Sponaugle and filed under Business Development, Economic Development, Strategic Communication.

If you’re an economic developer, you’ve truly been a frontline responder during the COVID crisis. As many businesses in your community have struggled to stay afloat, you’ve had your hands full supporting them. You may be creating grant programs or unique funding solutions for businesses, which come with a huge influx of work to respond …

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How to communicate your expectations

Posted on March 3, 2020 by Sandy Sponaugle and filed under Business Development, Communications, Strategic Communication.

Have you ever encountered a problem inside the workplace where you and another person had complete opposite expectations of the project at hand? This can be a frustrating and challenging situation. We all have different workplace habits, ways of communicating, and expectations. One employee might be accustomed to sending text messages, while another might value …

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Is your marketing inclusive?

Posted on February 5, 2020 by Sandy Sponaugle and filed under Communications, Marketing Collateral, Strategic Communication.

February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s also a time to bring more awareness to the necessity of inclusivity, equity, and diversity in the workplace… And to marketing! As Economic Developers, we play a key role in …

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How to make the most of conferences (6 action steps!)

Posted on October 31, 2019 by Sandy Sponaugle and filed under Business Development, Event, Strategic Communication.

Here at Platinum PR, we support and attend a lot of different conferences in the months of September and October.  Last week, MEDA held their Fall Conference in conjunction with Economic Development Week. The theme was “Defining Your Community Identity”. A few weeks before that was the IEDC Conference in Indianapolis.  Conferences provide the opportunity …

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