How to communicate your expectations

Posted on March 3, 2020 by Sandy Sponaugle and filed under Business Development, Communications, Strategic Communication.

Have you ever encountered a problem inside the workplace where you and another person had complete opposite expectations of the project at hand? This can be a frustrating and challenging situation. We all have different workplace habits, ways of communicating, and expectations. One employee might be accustomed to sending text messages, while another might value …

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Is your marketing inclusive?

Posted on February 5, 2020 by Sandy Sponaugle and filed under Communications, Marketing Collateral, Strategic Communication.

February has arrived… and so has Black History Month! This month is about celebrating the contributions African-Americans have made to America and the world. It’s also a time to bring more awareness to the necessity of inclusivity, equity, and diversity in the workplace… And to marketing! As Economic Developers, we play a key role in …

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How to make the most of conferences (6 action steps!)

Posted on October 31, 2019 by Sandy Sponaugle and filed under Business Development, Event, Strategic Communication.

Here at Platinum PR, we support and attend a lot of different conferences in the months of September and October.  Last week, MEDA held their Fall Conference in conjunction with Economic Development Week. The theme was “Defining Your Community Identity”. A few weeks before that was the IEDC Conference in Indianapolis.  Conferences provide the opportunity …

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What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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You know what Einstein says…

Posted on October 1, 2019 by Sandy Sponaugle and filed under Business Development, Strategic Communication.

“The definition of insanity is doing the same thing over and over and expecting different results.” – Albert Einstein Organizations will sometimes bring me in as an outside marketing consultant to offer fresh ideas and strategies. But I find that often, people are reluctant to try something new. They bring an outside expert in because …

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Getting out of your comfort zone (maybe even onstage?)

Posted on September 11, 2019 by Sandy Sponaugle and filed under Event, Strategic Communication.

The Platinum PR team has been adjusting to a new city, a new office, and a new work environment.  We’re now working together in one room with adjoining tables, versus working in separate offices. It has been challenging and pushed us outside of our comfort zones, but it has also created an environment for greater …

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