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Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses –
The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively
Welcome back to our social media series with ideas from our Social Media Coordinator, Kayla Sherry! Our last newsletter was about how to present your
Welcome to our social media series with ideas from our Social Media Coordinator, Kayla Sherry! How do you get your content on social media noticed
Today’s blog post is based on ideas from our Director of Operations, Sophie Smith! With all the emails your audience is receiving every day, how
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