You’re talking – but can they hear you?

Posted on July 3, 2018 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Storytelling.

Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …

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How to “reverse-engineer” your marketing plan

Posted on June 27, 2018 by Sandy Dubay and filed under Advertising, Communications, Digital Marketing, Economic Development, Public Relations, Social Media, Storytelling.

What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …

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Economic Development Week in Maryland (tell your story!)

Posted on October 17, 2017 by Sandy Dubay and filed under Business Development, Communications, Economic Development, Storytelling.

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity for all of us to tell the story of what Economic Development is, why it’s so important, and the value it brings to the state. If we celebrate life’s novelties …

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