
Video is [still] king… Here’s how to use it.
For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers
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For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers
Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses –
The other day, I was walking down the street, and a stranger stopped me to ask me if his tie was on correctly. He was
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various
We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short
Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂
I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!”
Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of
Sandy understands this not just as a business guru, but as a thoughtful, engaged, powerful female leader.
Bondy Shay Gibson, Ed.D.
Superintendent, Jefferson County Schools
Platinum PR transformed our marketing and public relations opportunities because of its customized approach. Platinum PR consultants demonstrated a significant depth of knowledge and passion for helping our business grow. I’m absolutely confident that Platinum PR can help your organization.
Marta Gomez Frey
Director of the Collin Small Business Development Center
“Sandy provided an economic development perspective that our aviation community really needed to hear. She was able to relate to our audience and provide them with actionable strategies for collaboration between aviation and economic development — two industries that should be working together every day, but often get stuck in their own silos. She provided examples of successful collaborations in airports across the country, along with customizing specific suggestions for our audience. Her energy and enthusiasm makes her the perfect after-lunch keynote.”
Courtney A. Beamon
Delta Airport Consultants, Inc.
Fall conference season is 6 months away… that means the time to start planning for your fall events is now! In the last blog post,
Fall is a big event season for economic development organizations. From conferences to Business Appreciation Week to Economic Development Week activities, September and October are
As we’ve been excitedly sharing in our past few blog posts, Season Two of the Frederick Factor podcast is underway! (You can listen to episodes
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