Now’s the time to strengthen your “bragging” muscle

Posted on September 30, 2020 by Sandy Dubay and filed under Annual Report, Business Development, COVID Pivoting, Economic Development, Storytelling.

Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations had to scramble to keep up with all of the new, pressing demands. You’ve had to create, promote, and execute on brand new funding programs, requiring extensive staff time and …

Continued …

Video is [still] king… Here’s how to use it.

Posted on January 28, 2020 by Sandy Dubay and filed under Digital Marketing, Economic Development, Storytelling, Webinars & Video Conference.

For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers say video gives them a good return on their investment. So how can you use video as an Economic Development Organization? Like all of your marketing, it’s important to use …

Continued …

How to tell your local business’ stories

Posted on November 12, 2019 by Sandy Dubay and filed under Content Creation, Digital Marketing, Small Business, Storytelling.

Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses – versus Black Friday, which focuses more on the big-box stores. We should support and promote small businesses all year long, and this is one special day out of the year …

Continued …

The best social media platforms for each generation

Posted on November 21, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Social Media, Storytelling.

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in the United States on social media and 2.46 billion worldwide, you may be wondering how to “narrow the pool” to the specific demographics you’re trying to reach. So what are …

Continued …

How to engage multiple generations on social media

Posted on November 7, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Social Media, Storytelling.

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …

Continued …