Tourism Organizations: How are you telling your story?

Posted on March 23, 2021 by Sandy Dubay and filed under Storytelling, Travel & Tourism.

It’s been an unprecedented year for tourism organizations around the country and around the world.  As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …

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Next week is Economic Development Week in Maryland

Posted on October 14, 2020 by Sandy Dubay and filed under Economic Development, Storytelling.

Next week, Maryland will honor Economic Development Week. This is Maryland’s 10th annual celebration, and it’s an excellent opportunity for all of us to tell the story of what economic development is, why it’s so important, and the value it brings to the state. This year’s Economic Development Week is unique in that it’s going to continue …

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How will you support local businesses over the holiday season?

Posted on October 8, 2020 by Sandy Dubay and filed under COVID Pivoting, Economic Development, Small Business, Storytelling.

As we get closer to the holiday season, it’s important to think about how we can support our local shops, restaurants, and other retailers in the community. Last year, we might have just given local businesses specialized attention on days like Small Business Saturday. This year requires more strategic and purposeful planning about how to …

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Now’s the time to strengthen your “bragging” muscle

Posted on September 30, 2020 by Sandy Dubay and filed under Annual Report, Business Development, COVID Pivoting, Economic Development, Storytelling.

Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations had to scramble to keep up with all of the new, pressing demands. You’ve had to create, promote, and execute on brand new funding programs, requiring extensive staff time and …

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Video is [still] king… Here’s how to use it.

Posted on January 28, 2020 by Sandy Dubay and filed under Digital Marketing, Economic Development, Storytelling, Webinars & Video Conference.

For years, we’ve been hearing that Video is King. And that’s still true today. In fact, a recent poll found that 89% of video marketers say video gives them a good return on their investment. So how can you use video as an Economic Development Organization? Like all of your marketing, it’s important to use …

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How to tell your local business’ stories

Posted on November 12, 2019 by Sandy Dubay and filed under Content Creation, Digital Marketing, Small Business, Storytelling.

Small Business Saturday is coming up on Saturday, November 30th. Consumers everywhere are encouraged to shop at their local brick and mortar small businesses – versus Black Friday, which focuses more on the big-box stores. We should support and promote small businesses all year long, and this is one special day out of the year …

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