How to get blog ideas from co-workers (Part 2 of 4-part series)

Posted on April 23, 2019 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Social Media, Team Building.

So often, we can get stuck trying to create content consistently. In the last newsletter, we discussed how to map out a content calendar. Today, we’ll discuss another way to get content ideas… Ask your co-workers! Content creation is a team sport and should not rest solely on the person who has the “marketing and …

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How to create a content calendar (Part 1 of 4-part series)

Posted on April 16, 2019 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Social Media.

Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It can be overwhelming trying to constantly create content. However, this process is much simpler when you break it down into a few steps. The first place to start is mapping …

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A simple trick to kickstart a new routine

Posted on March 19, 2019 by Sandy Dubay and filed under Social Media.

Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a priority. A lot of times, things like social media can feel completely overwhelming. We get the idea that we need to go from 100 followers to 5,000 overnight, or that …

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The best social media platforms for each generation

Posted on November 21, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Social Media, Storytelling.

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in the United States on social media and 2.46 billion worldwide, you may be wondering how to “narrow the pool” to the specific demographics you’re trying to reach. So what are …

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How to engage multiple generations on social media

Posted on November 7, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Social Media, Storytelling.

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …

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Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Social Media, Storytelling.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

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