Tourism Organizations: How are you telling your story?

Posted on March 23, 2021 by Sandy Dubay and filed under Communications, COVID Pivoting, Digital Marketing, Public Relations, Social Media, Storytelling, Travel & Tourism.

It’s been an unprecedented year for tourism organizations around the country and around the world.  As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …

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The power of giving praise on social media [8 Weeks of Thanks]

Posted on December 16, 2020 by Sandy Dubay and filed under 8 Weeks of Thanks, Economic Development, Giving Back, Relationship Building, Social Media.

This week, as part of 8 Weeks of Thanks, we’re highlighting the power that our words of appreciation can have on the people in our lives… and how we can increase that impact through sharing publicly on social media! We all have the power to brighten someone’s day through surprising them with a social media …

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Planning for Small Business Week

Posted on April 28, 2020 by Sandy Dubay and filed under Client Stories, COVID Pivoting, Economic Development, Small Business, Social Media.

Small Business Week is coming up on Sunday, May 3rd through Saturday, May 9th! When you’re already working around the clock to get your local businesses the support they need, what else can you do or encourage your communities to do to support small businesses? Here are some ways you can support them with their …

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4 tasks that should be on your post-event checklist

Posted on August 27, 2019 by Sandy Dubay and filed under Communications, Digital Marketing, Event Planning, Public Relations, Social Media.

Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences and events. There’s so much behind-the-scenes work that goes into creating a successful event. It requires taking into account the attendee experience, timing, schedule, and so much more.  So, once …

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Make your content easy to find (Part 4 of 4-part series)

Posted on May 7, 2019 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Social Media.

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …

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An easy way to “braindump” blog ideas (Part 3 of 4-part series)

Posted on April 30, 2019 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Social Media.

In this newsletter series, we’re discussing key ideas for creating content. In the last newsletter, we discussed how to collaborate on blog ideas with team members. Sometimes, you may not be able to brainstorm with others, and you need a technique to easily brainstorm yourself! One of my favorite tools for collecting my ideas is …

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