The Top 5 Marketing Materials for EDOs

Posted on May 22, 2019 by Sandy Sponaugle and filed under Business Development, Social Media.

I’m often asked what the most important marketing materials are that every Economic Development Organization should have. Maybe you’re at the end of the fiscal year and have money left in the budget to spend. Or you might be looking to next-level your brand and positioning. Either way, you want to know: what are the …

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Make your content easy to find (Part 4 of 4-part series)

Posted on May 7, 2019 by Sandy Sponaugle and filed under Communications, Social Media.

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …

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An easy way to “braindump” blog ideas (Part 3 of 4-part series)

Posted on April 30, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Social Media.

In this newsletter series, we’re discussing key ideas for creating content. In the last newsletter, we discussed how to collaborate on blog ideas with team members. Sometimes, you may not be able to brainstorm with others, and you need a technique to easily brainstorm yourself! One of my favorite tools for collecting my ideas is …

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How to create a content calendar (Part 1 of 4-part series)

Posted on April 16, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media.

Often, people get stuck trying to create Pulitzer Prize-worthy content for social media and newsletters, and then end up not creating anything at all. It can be overwhelming trying to constantly create content. However, this process is much simpler when you break it down into a few steps. The first place to start is mapping …

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A simple trick to kickstart a new routine

Posted on March 19, 2019 by Sandy Sponaugle and filed under Social Media.

Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a priority. A lot of times, things like social media can feel completely overwhelming. We get the idea that we need to go from 100 followers to 5,000 overnight, or that …

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