The best social media platforms for each generation

Posted on November 21, 2018 by Sandy Sponaugle and filed under Social Media.

Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in the United States on social media and 2.46 billion worldwide, you may be wondering how to “narrow the pool” to the specific demographics you’re trying to reach. So what are …

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How to engage multiple generations on social media

Posted on November 7, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media.

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …

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your input needed!

Posted on August 15, 2018 by Sandy Sponaugle and filed under Business Development, Social Media, Strategic Communication.

Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific needs. (Like our free guide with the top 5 website tips for Economic Developers — which was inspired after I led the Chesapeake Basic Economic Development Course on Marketing and …

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How to keep up marketing momentum while you’re on vacation

Posted on June 13, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media, Strategic Communication.

As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what hotel to stay in, lining up the dog-sitter, etc. It’s no surprise that you’ll be taking time off work… So how can you plan in advance so that you have …

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Secret #4: Getting Attention Using Social Media

Posted on May 22, 2018 by Sandy Sponaugle and filed under Business Development, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Now’s your chance to get ahead of the EDO crowd by upping your online marketing game. These are the strategies many EDOs are currently overlooking… and can set you apart from the crowd. Today, we’re diving into social media. …

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