What R-E-S-P-E-C-T has to do with communicating

Posted on October 15, 2019 by Sandy Sponaugle and filed under Business Development, Communications, Social Media, Strategic Communication.

Recently, I gave a talk at the Workforce Development Conference on how to communicate across generations. This speaking experience really drove home the core message of the talk, which is: “It’s not about me… It’s about them.” It’s not about how I prefer to communicate… It’s about how my target audience prefers to be communicated …

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4 tasks that should be on your post-event checklist

Posted on August 27, 2019 by Sandy Sponaugle and filed under Event, Marketing Collateral, Public Relations, Social Media.

Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences and events. There’s so much behind-the-scenes work that goes into creating a successful event. It requires taking into account the attendee experience, timing, schedule, and so much more.  So, once …

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What if…?

Posted on June 11, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Event, Social Media.

Recently I went to a talk led by my friend Julie Gaver, a keynote and motivational speaker, workshop host, and all-around truly amazing woman! I’ve known Julie for years and really got to know her going through Leadership Maryland together. Julie’s recent talk was called “Wise Women, Wild Hearts.” The event was organized and hosted …

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The Top 5 Marketing Materials for EDOs

Posted on May 22, 2019 by Sandy Sponaugle and filed under Business Development, Social Media.

I’m often asked what the most important marketing materials are that every Economic Development Organization should have. Maybe you’re at the end of the fiscal year and have money left in the budget to spend. Or you might be looking to next-level your brand and positioning. Either way, you want to know: what are the …

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Make your content easy to find (Part 4 of 4-part series)

Posted on May 7, 2019 by Sandy Sponaugle and filed under Communications, Social Media.

In this newsletter series, we’re talking about ways to come up with content. In the last newsletter, we discussed ways to brainstorm blog posts. Once you create the content, it should not stay as your organization’s best kept secret. Help your audience find it! Send your blog as a newsletter and post it on your website. Share …

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An easy way to “braindump” blog ideas (Part 3 of 4-part series)

Posted on April 30, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Social Media.

In this newsletter series, we’re discussing key ideas for creating content. In the last newsletter, we discussed how to collaborate on blog ideas with team members. Sometimes, you may not be able to brainstorm with others, and you need a technique to easily brainstorm yourself! One of my favorite tools for collecting my ideas is …

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