your input needed!

Posted on August 15, 2018 by Sandy Sponaugle and filed under Business Development, Social Media, Strategic Communication.

Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific needs. (Like our free guide with the top 5 website tips for Economic Developers — which was inspired after I led the Chesapeake Basic Economic Development Course on Marketing and …

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How to keep up marketing momentum while you’re on vacation

Posted on June 13, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media, Strategic Communication.

As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what hotel to stay in, lining up the dog-sitter, etc. It’s no surprise that you’ll be taking time off work… So how can you plan in advance so that you have …

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Secret #4: Getting Attention Using Social Media

Posted on May 22, 2018 by Sandy Sponaugle and filed under Business Development, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Now’s your chance to get ahead of the EDO crowd by upping your online marketing game. These are the strategies many EDOs are currently overlooking… and can set you apart from the crowd. Today, we’re diving into social media. …

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Is there a secret formula to sharing content?

Posted on March 6, 2018 by Sandy Sponaugle and filed under Social Media, Strategic Communication, Websites.

Is there a secret formula to exactly how often you should be posting content or reaching out to people 1:1? Consider all the ways you create touch-points with your potential customers… Sending personal emails Connecting on Facebook or LinkedIn Sending personal messages on Facebook or LinkedIn Posting on social media Sending newsletters Posting on your …

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Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Social Media, Strategic Communication.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

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