Social Media
Recently, a colleague was sharing with me that she knew what she needed to do on social media, but was struggling to make it a priority. A lot of times, things like social media can feel completely overwhelming. We get the idea that we need to go from 100 followers to 5,000 overnight, or that …
Each social media network offers something different and attracts different users. Which is part of the appeal of them! And with 81% of people in the United States on social media and 2.46 billion worldwide, you may be wondering how to “narrow the pool” to the specific demographics you’re trying to reach. So what are …
At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …
Today I’m asking for your feedback… What kind of information do you need help with? We love creating guides and content based on your specific needs. (Like our free guide with the top 5 website tips for Economic Developers — which was inspired after I led the Chesapeake Basic Economic Development Course on Marketing and …
What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …
As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what hotel to stay in, lining up the dog-sitter, etc. It’s no surprise that you’ll be taking time off work… So how can you plan in advance so that you have …