Relationship Building
In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …
Many organizations are offering hybrid events, which give participants the option of attending virtually or attending in person. After more than a year of virtual events, it’s exciting to begin having some in-person elements to events. However, planning a hybrid event comes with its challenges, and it’s important to keep that in mind. Some elements …
This week’s blog post is written by Chloe Cain, who recently joined the Platinum PR team as one of our Communications Specialists! We’re so excited to have Chloe on board, who brings 5+ years of media experience specializing in branding, marketing, and content creation with both large and small brands. In addition, she serves the …
As summer is getting closer, are you considering hiring interns? We know a lot about hiring interns here at Platinum PR… We’ve had over 30 interns! This has been one of my best investments in my business. Hiring interns is a great way to invest in someone’s future and your company’s progress. During their internship, …
Today we want to showcase one of our amazing clients… Louisa County Chamber of Commerce! We’ll give you a peek behind the scenes to show we worked with the Chamber to create their brand new campaign, Unplug and Play. The Goal: Seated on the shores of Lake Anna, Louisa County was looking to boost its …
What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as well as local businesses for campaigns. By collaborating together, you can pool your resources and expand your reach, versus trying to go at it alone. Here are a few examples …