How do you feel about attending in-person events right now?

Posted on September 16, 2021 by Sandy Dubay and filed under Blog, Business Development, Economic Development, Event Planning, Frederick, Maryland, Inspiration, Publicity, Relationship Building.

Happy (almost) fall! Students are back at school, and sports are in season. Last week, I went to my first football game of the year at the University of Maryland. I got to see my daughter Tabitha perform in the West Virginia University marching band – she plays the alto saxophone.     It was so …

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My experience at Frederick County’s S.H.E. Week

Posted on September 2, 2021 by Sandy Dubay and filed under Blog, Business Development, Economic Development, Frederick, Maryland, Inspiration, Publicity.

Last week was S.H.E. Week in Frederick County. “S.H.E.” stands for Strength, Heart, and Equality. S.H.E. Week is a week-long event that was curated by women for women that includes inspiring and educational talks from CEOs, founders, and community leaders who share their wisdom and expertise on personal and professional development. This year, S.H.E. Week …

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Our discoveries from the TikTok Challenge – Part 2

Posted on August 24, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Last week, we shared some of our discoveries from the Platinum PR TikTok Challenge, which our team did together to test the platform for businesses, see what we could learn, and have some fun! We had a blast creating playful TikTok videos inspired by the trending audio clips and video styles. Through this process, we learned a lot about …

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Our discoveries from the TikTok Challenge – Part 1

Posted on August 17, 2021 by Sandy Dubay and filed under Advertising, Blog, Content Creation, Digital Marketing, Inspiration, Public Relations, Publicity, Social Media, Team Building.

Today, we’re reporting our findings from the TikTok Challenge we kicked off in mid-July! Our goals were simple: We wanted to test the platform for businesses, see what we could learn, and – we wanted to have some fun! We made a total of 8 different (very silly) videos on TikTok, using inspiration from different TikTok …

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[PR Challenge Week 4] Hit Send!

Posted on June 29, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sharing a PR Challenge tip & action step. So far we’ve …

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[PR Challenge Week 3] Write a pitch to the media!

Posted on June 22, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sharing a PR Challenge tip & action step. So far we’ve …

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