How to “reverse-engineer” your marketing plan

Posted on June 27, 2018 by Sandy Dubay and filed under Advertising, Communications, Digital Marketing, Economic Development, Public Relations, Social Media, Storytelling.

What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …

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6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Dubay and filed under Advertising, Communications, Digital Marketing, Economic Development, Public Relations.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Inspiration, Public Relations.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

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Check out my recent podcast interview

Posted on October 11, 2017 by Sandy Dubay and filed under Digital Marketing, Economic Development, Messaging, Podcast, Public Relations, Social Media, Travel & Tourism.

Recently, I got the opportunity to be interviewed on the Zesty Marketing podcast, hosted by Whitney Hahn. Whitey is the managing partner of Digital Bard, a digital marketing company in Frederick, MD. I met Whitney several years ago and I’ve worked with her team on the production of over 30 videos together. We had a …

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economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Dubay and filed under Advertising, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

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