4 tasks that should be on your post-event checklist

Posted on August 27, 2019 by Sandy Sponaugle and filed under Event, Marketing Collateral, Public Relations, Social Media.

Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences and events. There’s so much behind-the-scenes work that goes into creating a successful event. It requires taking into account the attendee experience, timing, schedule, and so much more.  So, once …

Continued …

You’re talking – but can they hear you?

Posted on July 3, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Strategic Communication.

Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …

Continued …

6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

Continued …

Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Sponaugle and filed under Communications, Public Relations, Social Media, Strategic Communication.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

Continued …

economic advertising vs. publicity

Economic Development Advertising vs. Publicity

Posted on February 28, 2017 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal.  So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …

Continued …

Press releases can increase economic development prospects

Writing a Press Release for Economic Development

Posted on December 20, 2016 by Sandy Sponaugle and filed under Blog, Economic Development, Public Relations.

Don’t miss a single chance to raise awareness and elevate the importance of your community. Understanding how to write an effective press release only increases your odds of gaining coverage by the media, therefore increasing your prospects. What’s a Press Release? A press release is an official document/correspondence of information that is sent to the …

Continued …