Our Strategy to Boost Our Client’s Tourism Numbers in 2021

Posted on April 21, 2021 by Sandy Dubay and filed under Advertising, Client Stories, COVID Pivoting, Digital Marketing, Inspiration, Public Relations, Relationship Building, Social Media, Storytelling, Travel & Tourism.

Today we want to showcase one of our amazing clients… Louisa County Chamber of Commerce! We’ll give you a peek behind the scenes to show we worked with the Chamber to create their brand new campaign, Unplug and Play. The Goal: Seated on the shores of Lake Anna, Louisa County was looking to boost its …

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Tourism Organizations: How are you telling your story?

Posted on March 23, 2021 by Sandy Dubay and filed under Communications, COVID Pivoting, Digital Marketing, Public Relations, Social Media, Storytelling, Travel & Tourism.

It’s been an unprecedented year for tourism organizations around the country and around the world.  As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …

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3 tips for creating a new brand from scratch

Posted on December 3, 2019 by Sandy Dubay and filed under Business Development, Client Stories, Communications, Public Relations.

Earlier this fall, Platinum PR participated in the launch of a new institute at Shepherd University: the Bonnie and Bill Stubblefield Institute for Civil Political Communications. This Institute will offer students, staff and the public an opportunity to observe and study political civility and discourse between individuals with partisan and ideological divides.  Platinum PR’s Communications …

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4 tasks that should be on your post-event checklist

Posted on August 27, 2019 by Sandy Dubay and filed under Communications, Digital Marketing, Event Planning, Public Relations, Social Media.

Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences and events. There’s so much behind-the-scenes work that goes into creating a successful event. It requires taking into account the attendee experience, timing, schedule, and so much more.  So, once …

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You’re talking – but can they hear you?

Posted on July 3, 2018 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Storytelling.

Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …

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How to “reverse-engineer” your marketing plan

Posted on June 27, 2018 by Sandy Dubay and filed under Advertising, Communications, Digital Marketing, Economic Development, Public Relations, Social Media, Storytelling.

What’s the end goal you want your audience to take in your marketing initiatives? Do you want them to pick up the phone and call you? Fill out a form on your website? Comment on a social media post? To come up with your strategy, go backwards starting with your end goal. Consider the answer …

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