Public Relations
Earlier this year, I was a speaker at Interise 2020, a 3-day event where we explored sustainable solutions for closing the wealth gap and ending systemic inequality. Attending the event was an amazing learning experience for me and very eye-opening. Today, I’m sharing 3 takeaways from the conference which we can all apply while working …
Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences and events. There’s so much behind-the-scenes work that goes into creating a successful event. It requires taking into account the attendee experience, timing, schedule, and so much more. So, once …
Different words and ways of speaking will resonate with different target audiences. You can talk in emojis and abbreviated words to millennials… But communicating in casual lingo to a seasoned CEO won’t resonate! Now, some people get hung up on this and worry about alienating other people in their audience by focusing on just one …
Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …
Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …
We all know that publicity is a good thing. More visibility can lead to more prospects and ultimately — more investments in your community! However, not all publicity is created equal. So which is better… paid advertising or “earned” publicity? We’re going to delve into economic development advertising vs. publicity. Let’s look at it this …