Redesigning a website? Don’t skip this step.

Posted on September 24, 2019 by Sandy Dubay and filed under Business Development, Communications, Digital Marketing, Economic Development, Messaging.

Redesigning a website is more than putting a new face to the same old content.  One common mistake when it comes to website redesign is to focus completely on the “look” of the updated website without devoting time to updating the content. It may have been two or five years since the last website redesign. …

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The Top 10 Mistakes Economic Development Organizations Make On Their Websites

Posted on August 8, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Economic Development, Messaging, Social Media, Storytelling.

Is your website getting you more leads and expansions? Or is it COSTING you leads and expansions? Unfortunately, many EDOs are making a lot of common mistakes on their websites that ultimately cost them business. So we’ve put together a list of the most common mistakes to avoid on your EDO website (and what to …

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How to Get More Leads From Your EDO Website

Posted on August 1, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Economic Development, Messaging, Social Media, Storytelling.

It can be easy to think of your Economic Development Organization as a government organization versus a business. However, this can stop you from proactively looking for new business and customers. So you can miss key opportunities for getting new leads. One of these key opportunities is right there on the homepage of your website! …

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Top 5 EDO Website Non-Negotiables

Posted on July 25, 2018 by Sandy Dubay and filed under Content Creation, Digital Marketing, Economic Development, Messaging, Social Media, Storytelling.

Today, I’ve got a gift for you! Have you ever wondered if you might be losing prospects and customers due to an outdated website? What are the most important updates you should make? We’re making it super easy for you to make the necessary website updates with our new guide, “The 5 EDO Website Non-Negotiables”… …

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Secret #2: Developing Your Community Message

Posted on May 9, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Digital Marketing, Economic Development, Messaging, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Private sector businesses are already implementing these secrets… and have been for years. Many EDOs are behind the times and not implementing these secrets yet. But in the future, we’re going to see more and more EDOs implement these …

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Check out my recent podcast interview

Posted on October 11, 2017 by Sandy Dubay and filed under Digital Marketing, Economic Development, Messaging, Podcast, Public Relations, Social Media, Travel & Tourism.

Recently, I got the opportunity to be interviewed on the Zesty Marketing podcast, hosted by Whitney Hahn. Whitey is the managing partner of Digital Bard, a digital marketing company in Frederick, MD. I met Whitney several years ago and I’ve worked with her team on the production of over 30 videos together. We had a …

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