Marketing for Small Business Saturday

Posted on November 15, 2012 by Sandy Sponaugle and filed under Advertising, Marketing Collateral.

While Black Friday has been around since the 1970’s, Small Business Saturday is just taking root. Wedged in between Black Friday and Cyber Monday, it’s roots took shape in 2010 when American Express encouraged consumers to shop local to keep money local. Sixty-eight dollars for every $100 spent stays in the community when you shop …

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Find a healthy disregard for the impossible

Posted on November 5, 2012 by Sandy Sponaugle and filed under Advertising, Marketing Collateral, Websites.

Larry Page is the CEO for Google Investor Relations.  The other night on the Charlie Rose show he shared that Google investors were looking for a healthy disregard for the impossible. When I Googled the phrase, Page’s 2012 message to Google investors emerged.  Apparently the phrase’s roots originate at the University of Michigan from a …

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