The Power of Trust in Digital Marketing

Posted on August 20, 2014 by Sandy Sponaugle and filed under Blog, Marketing Collateral, Social Media.

Building trust is arguablythe most crucial element to a successful marketing campaign. After all, customers don’t buy products or services from people they don’t trust. Trust has the power to create a positive reputation for your brand while inspiring loyalty in your customers. Without those things, your brand would have trouble existing. It’s loyal, repeat …

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Chicago, MLA and AP, oh my!

Posted on November 7, 2013 by Sandy Sponaugle and filed under Marketing Collateral, Public Relations.

It can be a scary choice, and should not be taken lightly. It’s a question that has been asked by many a many noble man (or woman): To use a serial comma or not? That is the question. The answer lies in which style guide you choose. You may be thinking, “Why can’t we just …

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New Years Resolutions for Business Success

Posted on January 29, 2013 by Sandy Sponaugle and filed under Advertising, Blog, Event, Marketing Collateral, News, Public Relations, Social Media, Websites.

It’s already almost a month into the New Year. With the New Year comes a new list of resolutions. More often than not, personal resolutions are forgotten after the first week of January. We hope, however, that you will remember some of these business resolutions well into the New Year. Take off the cape You’re …

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Don’t Forget to Thank Your Clientele During this Season of Appreciation

Posted on November 20, 2012 by Sandy Sponaugle and filed under Advertising, Marketing Collateral.

As Thanksgiving is fast approaching, everyone is expressing their gratitude. What about your business or organization? Have your customers, clients or members been thanked? Customer appreciation can boost your visibility, enhance your brand, and make customers feel good about supporting your business. Not to mention, customers are more likely to return when they feel special. …

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