6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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repurpose content

Widen Your Reach: Reuse Your Content

Posted on August 2, 2016 by Sandy Sponaugle and filed under Advertising, Marketing Collateral, Social Media.

Content doesn’t just create itself. You have to spend time researching, writing, and editing your work. So once you’ve completed the laborious but rewarding process to produce a great piece of content, doesn’t it feel like a crime to only use it once? What’s our advice? Repurpose the material you’re truly proud of! Consider spending …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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The Power of Trust in Digital Marketing

Posted on August 20, 2014 by Sandy Sponaugle and filed under Blog, Marketing Collateral, Social Media.

Building trust is arguablythe most crucial element to a successful marketing campaign. After all, customers don’t buy products or services from people they don’t trust. Trust has the power to create a positive reputation for your brand while inspiring loyalty in your customers. Without those things, your brand would have trouble existing. It’s loyal, repeat …

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Chicago, MLA and AP, oh my!

Posted on November 7, 2013 by Sandy Sponaugle and filed under Marketing Collateral, Public Relations.

It can be a scary choice, and should not be taken lightly. It’s a question that has been asked by many a many noble man (or woman): To use a serial comma or not? That is the question. The answer lies in which style guide you choose. You may be thinking, “Why can’t we just …

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