3 Marketing Tips for the Understaffed and Overworked

Posted on August 22, 2018 by Sandy Sponaugle and filed under Marketing Collateral.

As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily to-do’s!). You’re overworked. You’ve got too many day-to-day prospect to-do’s happening that you absolutely have to deal with. So your marketing plan implementation, strategic planning, and content calendar all end …

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Unconventional Ways to Get Creativity Flowing

Posted on February 7, 2018 by Sandy Sponaugle and filed under Blog, Marketing Collateral.

I walk when I talk. Did you know that? 70% of the time a client is on the phone with me, I’m walking in circles. It helps me think, process, and more importantly — it gets the creative juices flowing. I also have a chair in my team member Andrew’s office where I like to sit …

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6 Tips For Pitching to the Media

Posted on January 24, 2018 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

Pitching to the media can be tricky business. Many people worry about annoying an editor or producer by contacting them, so they don’t take any action at all. Or they assume that the media is inundated with requests and that there’s no chance of getting featured. This also stops them from even trying. Unfortunately, this …

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repurpose content

Widen Your Reach: Reuse Your Content

Posted on August 2, 2016 by Sandy Sponaugle and filed under Advertising, Marketing Collateral, Social Media.

Content doesn’t just create itself. You have to spend time researching, writing, and editing your work. So once you’ve completed the laborious but rewarding process to produce a great piece of content, doesn’t it feel like a crime to only use it once? What’s our advice? Repurpose the material you’re truly proud of! Consider spending …

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Need to take your marketing to the next level? Do this first!

Posted on July 27, 2016 by Sandy Sponaugle and filed under Advertising, Communications, Marketing Collateral, Public Relations, Strategic Communication.

People often ask me, “What can I do to shake things up with my marketing efforts?” While I believe this is a very loaded question, I do have some advice to give. First, there are a few more questions that need to be asked: What’s currently working? How do you know it’s working? Could this …

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