Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Sponaugle and filed under Economic Development, Marketing Collateral.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

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Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Sponaugle and filed under Economic Development, Marketing Collateral, Strategic Communication.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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How to market to multiple generations

Posted on October 3, 2018 by Sandy Sponaugle and filed under Marketing Collateral, Strategic Communication.

I’ve had a lot of conversations with people about the challenge of identifying your target customer. People say to me, “My target audience is EVERYONE!” And maybe you DO have a broad audience of people you want to reach… But you still need to get specific with each different initiative you employ. You can’t communicate …

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3 Marketing Tips for the Understaffed and Overworked

Posted on August 22, 2018 by Sandy Sponaugle and filed under Marketing Collateral.

As a one or two-person EDO office, it can be a struggle to keep up with marketing (not to mention all of your other daily to-do’s!). You’re overworked. You’ve got too many day-to-day prospect to-do’s happening that you absolutely have to deal with. So your marketing plan implementation, strategic planning, and content calendar all end …

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Unconventional Ways to Get Creativity Flowing

Posted on February 7, 2018 by Sandy Sponaugle and filed under Blog, Marketing Collateral.

I walk when I talk. Did you know that? 70% of the time a client is on the phone with me, I’m walking in circles. It helps me think, process, and more importantly — it gets the creative juices flowing. I also have a chair in my team member Andrew’s office where I like to sit …

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