Stressing out before your big event? Try this.

Posted on December 10, 2019 by Sandy Sponaugle and filed under Business Development, Event.

Here at Platinum PR, we’ve had the privilege of helping many different organizations create and execute live events over the years. We know firsthand the amount of planning, organizing, budgeting, marketing, and decision-making that is required in this process. There’s one thing that can make the entire process more difficult: Worrying and stressing about results! …

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[Guest Blog] Behind the scenes of planning a multi-day conference

Posted on November 20, 2019 by Ellen Buchanan and filed under Business Development, Event.

Today’s blog is written by our Communications Specialist, Ellen Buchanan. This year, Sandy and I assisted the Maryland Chapter of the American Planning Association with their biennial conference. While I’m not new to working events, multi-day conferences are a different story than the 8-hour events I’m used to working. We began planning this conference with …

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How to make the most of conferences (6 action steps!)

Posted on October 31, 2019 by Sandy Sponaugle and filed under Business Development, Event, Strategic Communication.

Here at Platinum PR, we support and attend a lot of different conferences in the months of September and October.  Last week, MEDA held their Fall Conference in conjunction with Economic Development Week. The theme was “Defining Your Community Identity”. A few weeks before that was the IEDC Conference in Indianapolis.  Conferences provide the opportunity …

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Getting out of your comfort zone (maybe even onstage?)

Posted on September 11, 2019 by Sandy Sponaugle and filed under Event, Strategic Communication.

The Platinum PR team has been adjusting to a new city, a new office, and a new work environment.  We’re now working together in one room with adjoining tables, versus working in separate offices. It has been challenging and pushed us outside of our comfort zones, but it has also created an environment for greater …

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4 tasks that should be on your post-event checklist

Posted on August 27, 2019 by Sandy Sponaugle and filed under Event, Marketing Collateral, Public Relations, Social Media.

Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences and events. There’s so much behind-the-scenes work that goes into creating a successful event. It requires taking into account the attendee experience, timing, schedule, and so much more.  So, once …

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How do you get “sparks” of inspiration?

Posted on July 9, 2019 by Sandy Sponaugle and filed under Communications, Event, Strategic Communication.

Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic.  Photo credits: Michele Maiden, Insurance Outfitters  That evening, there were fireworks that we enjoyed from our back …

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