Getting out of your comfort zone (maybe even onstage?)

Posted on September 11, 2019 by Sandy Sponaugle and filed under Event, Strategic Communication.

The Platinum PR team has been adjusting to a new city, a new office, and a new work environment.  We’re now working together in one room with adjoining tables, versus working in separate offices. It has been challenging and pushed us outside of our comfort zones, but it has also created an environment for greater …

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4 tasks that should be on your post-event checklist

Posted on August 27, 2019 by Sandy Sponaugle and filed under Event, Marketing Collateral, Public Relations, Social Media.

Summer is a busy event season, and this summer was no different! We work with a lot of clients on creating and marketing their conferences and events. There’s so much behind-the-scenes work that goes into creating a successful event. It requires taking into account the attendee experience, timing, schedule, and so much more.  So, once …

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How do you get “sparks” of inspiration?

Posted on July 9, 2019 by Sandy Sponaugle and filed under Communications, Event, Strategic Communication.

Last week for the 4th of July, we went to the local 4th of July celebrations in Shepherdstown with the Shepherdstown Rotary Club. The community came together for a parade down Main Street, followed by a community picnic.  Photo credits: Michele Maiden, Insurance Outfitters  That evening, there were fireworks that we enjoyed from our back …

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What if…?

Posted on June 11, 2019 by Sandy Sponaugle and filed under Blog, Business Development, Event, Social Media.

Recently I went to a talk led by my friend Julie Gaver, a keynote and motivational speaker, workshop host, and all-around truly amazing woman! I’ve known Julie for years and really got to know her going through Leadership Maryland together. Julie’s recent talk was called “Wise Women, Wild Hearts.” The event was organized and hosted …

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My IEDC Journal article is published!

Posted on March 26, 2019 by Sandy Sponaugle and filed under Business Development, Event, News.

I’m excited to announce that I’ve written an article for The IEDC Journal, and it has been published in the latest issue! After I gave talk on generational marketing at the IEDC Annual Conference last fall, The IEDC Journal editor reached out to invite me to write an article on that same topic. And of …

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