[PR Challenge Week 2] Research your local media

Posted on June 15, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

As more restrictions lift and travel begins opening up, this is a key time for economic development and travel and tourism organizations to get your stories out there in the media. So we’re doing the 4-Week PR Challenge! Every week on the blog, we’re sending you a PR Challenge tip & action step. Last week, …

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[PR Challenge Week 1] How to come up with newsworthy topics

Posted on June 8, 2021 by Sandy Dubay and filed under Communications, Digital Marketing, Economic Development, Public Relations, Publicity, Relationship Building, Storytelling, Travel & Tourism.

In Cision’s recent State of the Media Summit, they shared some statistics and trends in the media as the country recovers from the pandemic: Nearly a third of journalists are prioritizing stories on getting back to normal in 2021. There’s a 13% increase in retail press releases compared to 2020. Travel coverage is up 6% …

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7 Things to Consider When Planning a Hybrid Event

Posted on June 1, 2021 by Sandy Dubay and filed under COVID Pivoting, Economic Development, Event Planning, Relationship Building, Small Business, Travel & Tourism, Virtual Event Planning, Webinars & Video Conference, Zoom.

Many organizations are offering hybrid events, which give participants the option of attending virtually or attending in person. After more than a year of virtual events, it’s exciting to begin having some in-person elements to events. However, planning a hybrid event comes with its challenges, and it’s important to keep that in mind. Some elements …

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Ways to Support Small Businesses during Small Business Week

Posted on May 5, 2021 by Sandy Dubay and filed under Client Stories, COVID Pivoting, Economic Development, Small Business, Social Media.

It’s Small Business Week! We always say that we should be supporting and celebrating local small businesses year round. However, the great thing about Small Business Week is that it brings extra attention to small businesses all over the country. Here are some ways to show your support this week: Check in with businesses who …

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Thinking of hiring summer interns?

Posted on April 27, 2021 by Sandy Dubay and filed under Business Development, Economic Development, Giving Back, Hiring, Relationship Building, Travel & Tourism.

As summer is getting closer, are you considering hiring interns? We know a lot about hiring interns here at Platinum PR… We’ve had over 30 interns! This has been one of my best investments in my business. Hiring interns is a great way to invest in someone’s future and your company’s progress. During their internship, …

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