How to keep up marketing momentum while you’re on vacation

Posted on June 13, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media, Strategic Communication.

As summer approaches, it’s a chance to take some time off and recharge. Taking a vacation requires planning in advance — where you’ll go, what hotel to stay in, lining up the dog-sitter, etc. It’s no surprise that you’ll be taking time off work… So how can you plan in advance so that you have …

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Start With Who

Posted on June 6, 2018 by Sandy Sponaugle and filed under Business Development, Communications, Economic Development.

We’ve all heard that we should start with “why.” However, when it comes to EDO marketing, publicity, proposal submissions, and networking, you must start with your “who”! Each audience that an EDO must communicate with has different goals, needs, and challenges that you must communicate uniquely with to be effective. How are you communicating with… …

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My personal and professional highlights of 2017

Posted on December 13, 2017 by Sandy Sponaugle and filed under Blog, Business Development, Economic Development.

Before setting goals for 2018, it’s important to take time to acknowledge your successes in 2017. You might even be surprised to look back and see how much you accomplished! Here are some of my personal and professional highlights from 2017… Platinum PR kicked off the year with the 30-Day Economic Development Marketing Challenge! I’m …

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Now’s the time to plan for the 2018-2019 fiscal year

Posted on October 24, 2017 by Sandy Sponaugle and filed under Advertising, Economic Development, Websites.

At the Mid-Atlantic Marketing Summit I recently attended, speakers emphasized the importance of having a sales funnel. This means that your organization has a way to drive traffic to your website (or other landing page), collect leads and ultimately — land new customers. Is this something your organization currently has in place? If not, you aren’t …

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Economic Development Week in Maryland (tell your story!)

Posted on October 17, 2017 by Sandy Sponaugle and filed under Business Development, Economic Development, Event, Maryland Economic Development Association.

Next week (October 22nd – 28th), Maryland will honor Economic Development Week in Maryland. This is Maryland’s 7th annual celebration, and it’s an excellent opportunity for all of us to tell the story of what Economic Development is, why it’s so important, and the value it brings to the state. If we celebrate life’s novelties …

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