Small budget? Think regionally.

Posted on October 8, 2019 by Sandy Sponaugle and filed under Business Development, Economic Development, Marketing Collateral.

Has your organization ever been guilty of just “checking things off the list” when it comes to your marketing efforts? You know what I’m talking about… Placing the same ad in a site selection magazine that you created 5 years ago without updating or redoing the content Using the same few pictures in everything you …

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Available for speaking events (view my demo reel today!)

Posted on November 28, 2018 by Sandy Sponaugle and filed under Economic Development, Maryland Economic Development Association, News.

Over the past 6 months, I’ve been focusing on growing my speaking career. What I love about speaking on panels or leading workshops is the opportunity to share the knowledge I’ve gathered from over 25 years supporting Economic Development Organizations. I find that often, team members inside organizations just need some additional training and inspiration …

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How to engage multiple generations on social media

Posted on November 7, 2018 by Sandy Sponaugle and filed under Economic Development, Social Media.

At the recent IEDC Conference, I spoke on a panel giving marketing strategies, and someone asked: How can you build an active audience of various generations on social media? Maybe you have this question too, if you have multiple generations in your target audiences. You might be trying to reach everyone from internship seeking 20-year-olds …

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Should we be marketing to Generation Z?

Posted on October 31, 2018 by Sandy Sponaugle and filed under Economic Development, Marketing Collateral.

We focus a lot on millennial marketing these days… What about Gen Z? Should Economic Development Organizations be marketing to this generation too? The short answer is: Yes. From an Economic Development startup business perspective, we definitely need to be connecting with Gen Z. Generation Z is literally the next generation of the workforce. They …

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Why understanding your target audience is so important

Posted on October 24, 2018 by Sandy Sponaugle and filed under Economic Development, Marketing Collateral, Strategic Communication.

Why is understanding your target audience so important? You might hear this marketing tip all the time… and you’ve definitely heard it from me 🙂 Understanding your target audience is critical because the goal is to relate to THEM. Marketing is not just about singing the praises of your product or organization. It’s about connecting …

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Upcoming client events – and you’re invited!

Posted on October 17, 2018 by Sandy Sponaugle and filed under Economic Development, Event, Maryland Economic Development Association.

Here at Platinum PR, we help our clients create, promote, plan, and execute live events and conferences. Today, we’re highlighting some of the big Economic Development events our clients have coming up in the next few weeks. MEDA’s Economic Development Week, October 21 – 27, 2018 I’ve had the privilege of working with the Maryland …

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