Travel & Tourism’s Secret Weapon Right Now…

Posted on April 13, 2021 by Sandy Dubay and filed under Advertising, COVID Pivoting, Digital Marketing, Relationship Building, Social Media, Travel & Tourism.

What’s Travel & Tourism’s secret weapon right now? Collaborations! There’s never been a more important time to come together with state and regional partners as well as local businesses for campaigns. By collaborating together, you can pool your resources and expand your reach, versus trying to go at it alone. Here are a few examples …

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How to Stretch Your End-of-Fiscal-Year Budget

Posted on March 30, 2021 by Sandy Dubay and filed under Annual Report, Budgets, COVID Pivoting.

It’s been a crazy year for economic development and tourism-based organizations in so many ways. And this doesn’t exclude budgets! We were already several months into the pandemic when the beginning of the fiscal year started. Since then, it’s continued to be an unprecedented and unpredictable year. As we get closer to June 30th, it’s …

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Tourism Organizations: How are you telling your story?

Posted on March 23, 2021 by Sandy Dubay and filed under Communications, COVID Pivoting, Digital Marketing, Public Relations, Social Media, Storytelling, Travel & Tourism.

It’s been an unprecedented year for tourism organizations around the country and around the world.  As we get closer to the summer months, we’re all hopeful that soon we’ll be able to gather together in larger groups and with that, more businesses and attractions can start to loosen some restrictions. As we continue to be …

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Platinum PR’s 2020 Annual Report

Posted on January 26, 2021 by Sandy Dubay and filed under Annual Report, Client Stories, COVID Pivoting, Event Planning, Hiring, Inspiration, News, Personal Share, Team Building, Webinars & Video Conference.

In last week’s newsletter, we talked about the importance of sharing everything your organization did in 2020 in an annual report — because decision makers won’t know what you’ve really been doing unless you tell them. This week, we’re sharing Platinum PR’s Annual Report with you! After all, we love to walk our talk! 🙂 Platinum PR …

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How will you support local businesses over the holiday season?

Posted on October 8, 2020 by Sandy Dubay and filed under COVID Pivoting, Economic Development, Small Business, Storytelling.

As we get closer to the holiday season, it’s important to think about how we can support our local shops, restaurants, and other retailers in the community. Last year, we might have just given local businesses specialized attention on days like Small Business Saturday. This year requires more strategic and purposeful planning about how to …

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Now’s the time to strengthen your “bragging” muscle

Posted on September 30, 2020 by Sandy Dubay and filed under Annual Report, Business Development, COVID Pivoting, Economic Development, Storytelling.

Today we’re talking about the importance of sharing your story – and why it’s more important now than ever. Once COVID hit, EDOs and tourism organizations had to scramble to keep up with all of the new, pressing demands. You’ve had to create, promote, and execute on brand new funding programs, requiring extensive staff time and …

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