Secret #2: Developing Your Community Message

Posted on May 9, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Digital Marketing, Economic Development, Messaging, Social Media.

Welcome back to the 4-Part Series where we’re unlocking the 4 Marketing Secrets of the Future! Private sector businesses are already implementing these secrets… and have been for years. Many EDOs are behind the times and not implementing these secrets yet. But in the future, we’re going to see more and more EDOs implement these …

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Secret #1: Crafting Your Customer Avatar

Posted on May 1, 2018 by Sandy Dubay and filed under Advertising, Communications, Content Creation, Digital Marketing, Economic Development, Social Media.

Your uniqueness literally makes you who you are. You are uniquely composed of hundreds of thousands of years of evolution to become the person you are that is walking around today. And did you know that even though you get 50% of your DNA from each parent, your DNA is still different than your siblings? …

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Is there a secret formula to sharing content?

Posted on March 6, 2018 by Sandy Dubay and filed under Business Development, Content Creation, Digital Marketing, Economic Development, Social Media.

Is there a secret formula to exactly how often you should be posting content or reaching out to people 1:1? Consider all the ways you create touch-points with your potential customers… Sending personal emails Connecting on Facebook or LinkedIn Sending personal messages on Facebook or LinkedIn Posting on social media Sending newsletters Posting on your …

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Unconventional Ways to Get Creativity Flowing

Posted on February 7, 2018 by Sandy Dubay and filed under Content Creation, Inspiration.

I walk when I talk. Did you know that? 70% of the time a client is on the phone with me, I’m walking in circles. It helps me think, process, and more importantly — it gets the creative juices flowing. I also have a chair in my team member Andrew’s office where I like to sit …

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Our favorite tips for creating content

Posted on January 10, 2018 by Sandy Dubay and filed under Communications, Content Creation, Digital Marketing, Inspiration, Public Relations.

Nowadays, creating regular, original content is a non-negotiable. It’s a key way that potential customers can find you, learn about you, and begin to know, like, and trust you. Whether they end up reading your content after googling a question your article offers the answer to, or seeing an article of yours shared on social …

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Tourism tips from the Gilmore Girls

Posted on December 7, 2017 by Sandy Dubay and filed under Advertising, Content Creation, Digital Marketing, Inspiration, Travel & Tourism.

Okay, I admit it… I have a relatively new addiction to Gilmore Girls. I started watching it on Netflix with my teenage daughter, Tabitha (or should I say that we started “binge watching” it)! Over the Thanksgiving holiday, we watched the whole marathon. The the similarities between our relationship and the mom and daughter on …

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